For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...
Ruth Cooper 23 Apr 2019
Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...
Cari Coetzee 3 May 2018
Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...
Robin Fredericks 25 Apr 2018
"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."
Cari Coetzee 5 Apr 2018
In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...
Natalia Rosa 16 Jan 2018
Airbnb's Chris Lehane elaborates on how Airbnb plans to expand into Africa, comments on some of the travel and tourism trends coming up and explains how a global brand such as Airbnb remains relevant, resilient and innovative...
Juanita Pienaar 1 Nov 2017
Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...
Cari Coetzee 24 Oct 2017
Airports have long been a favourite place for brands to get their message across to business and leisure travel consumers...
Greg Kilfoil 9 Oct 2017
Kenya boasts of diverse destinations that remain major attractions for tourists from across the world. From the classic wildlife safaris
Josephine Wawira 14 Sep 2017
The site's user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site's success...
Enver Duminy 22 Aug 2017
Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town...
Robin Fredericks 6 Jun 2017
The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent...
Danette Breitenbach 18 May 2017
Speaking at WTM Africa 2017, Christy Tawii, research analyst at Euromonitor International explored some of the key trends influencing and driving growth in the African tourism industry...
Cari Coetzee 9 May 2017
"The right product, the right price, at the right time. In short, delivering a compelling value proposition. Cultural and language nuances aside, this is a fundamental truth across all consumer groups."
Cari Coetzee 9 May 2017
A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool...
Robin Fredericks 5 May 2017
