Latest showcases

More showcases...
#WTMA19: Pinq Travel's Jason Fiddler talks marketing LGBTIQ+ travellers
#WTMA19: Pinq Travel's Jason Fiddler talks marketing LGBTIQ+ travellers

According to the International Gay and Lesbian Travel Association, the visibility and acceptance of LGBTQ+ people in society have increased globally over the past decade; however, the underrepresentation of gay and lesbian travellers in the tourism sector still exists...

By Robin Fredericks 25 Apr 2019

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

By Ruth Cooper 23 Apr 2019

WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 16 Apr 2019

#WTMA18: Bringing Africa to New York and New York to Africa
#WTMA18: Bringing Africa to New York and New York to Africa

NYC & Company became a major blip on our radar when it locked in the first ever city-to-city partnership with Cape Town to boost tourism between the two iconic cities. We caught up with Makiko Matsuda Healy, MD of tourism market development, to find out what New York tourism is all about...

By Cari Coetzee 15 Jun 2018

#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso
#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso

The inaugural Women in Africa Forum took place during World Travel Market Africa 2018. Hosted by Women in Travel CIC founder Alessandra Alonso, the forum aimed to highlight the importance of women entrepreneurs in Africa...

By Ruth Cooper 14 May 2018

#WTMA18: Six trends driving growth and change in African tourism
#WTMA18: Six trends driving growth and change in African tourism

Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...

By Cari Coetzee 3 May 2018

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

Anthony Berklich, founder of Inspired Citizen, in Morocco
#WTMA17: How do millennials define luxury travel and why does it matter?

While millennials are optimistic about the future, they believe in living for today. Therefore, they are willing to spend more on material items they feel are special to them, or dig deep for an experience of a lifetime...

By Cari Coetzee 31 May 2017

#WTMA17: Reunion Island, for the curious traveller
#WTMA17: Reunion Island, for the curious traveller

"Reunion Island offers the perfect retreat away from the mundane and allows for the curious traveller to venture into the unknown, with a promise of adventure on the horizon."

By Cari Coetzee 16 May 2017

#WTMA17: An African experience with a cultural twist in Swaziland
#WTMA17: An African experience with a cultural twist in Swaziland

Swaziland Tourism recently exhibited at WTM Africa 2017, showing that this small, landlocked country has big aspirations for its tourism industry...

By Cari Coetzee 15 May 2017

#WTMA17: Euromonitor shares key tourism trends in Africa
#WTMA17: Euromonitor shares key tourism trends in Africa

Speaking at WTM Africa 2017, Christy Tawii, research analyst at Euromonitor International explored some of the key trends influencing and driving growth in the African tourism industry...

By Cari Coetzee 9 May 2017

#WTMA17: The fast changing world of influencer and social media marketing
#WTMA17: The fast changing world of influencer and social media marketing

A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool...

By Robin Fredericks 5 May 2017

#WTMA17: When Just a Drop can make everything count
#WTMA17: When Just a Drop can make everything count

This year, Just a Drop partnered with World Travel Market, whose events responsible tourism agenda highlighted ‘This Bottle is a Lifesaver” campaign...

By Robin Fredericks 3 May 2017

Twitter:
#WTMA17: The Seychelles playing an active role in conserving its biodiversity

David Germain, the director for Africa and America's Seychelles Tourism Board, took us through all that the Seychelles' vibrant holiday destination has to offer...

By Robin Fredericks 2 May 2017

#WTMA17: Using digital marketing to convince young Africans to travel
#WTMA17: Using digital marketing to convince young Africans to travel

"Africa's online landscape is mobile but mostly feature phone based. Travel still needs to better embrace mobile by delivering mobile and thumb ready experiences to the African youth."

By Cari Coetzee 19 Apr 2017

Next >