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The online revolution is cultivating customer confusion
The online revolution is cultivating customer confusion

Since OTAs make it difficult to tell the difference between hotel rooms and sectional title ones, guests may be disappointed in what they get for their money. This leads to negative customer experiences and bad reviews for the hotel.

By Theresa Prins 30 Oct 2019

Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey
Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey

From Zando in fashion to Faithful to Nature in natural foods, there are a bunch of local affiliate programmes with appealing prospects for budding entrepreneurs. Low start-up costs and an increasingly connected world are as good reasons as any to investigate the potential of affiliate marketing to build a viable income...

By Russell Jarvis 13 Sep 2019

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#CSIMonth: 5 easy tips for travel companies to make their CSI truly matter

Every industry has a responsibility to do good. In the travel industry, and as travellers, making our travel matter is vital.

By Teresa Richardson 17 Jul 2019

#YouthMonth: 4 African travel adventures for all generations
#YouthMonth: 4 African travel adventures for all generations

It doesn't matter your age; we all love a good travel adventure. This #YouthMonth, we seek out incredible experiences to have in Africa that are perfect not only for Generation Z and millennials but all ages...

By Jenna Berndt 27 Jun 2019

#YouthMonth: Ondela Mlandu is shifting the Africa travel mindset
#YouthMonth: Ondela Mlandu is shifting the Africa travel mindset

"Has anybody ever asked you what you're passionate about and you can't help but have a glow before you respond?"

By Robin Fredericks 21 Jun 2019

#AfricaMonth: How technology keeps business travellers safe in Africa
#AfricaMonth: How technology keeps business travellers safe in Africa

Travel in Africa can be challenging and even risky at times. However, technology is helping to mitigate these issues...

By Oz Desai 30 May 2019

5 reasons why a trip through Africa on the romantic Rovos Rail should be on your bucket list
5 reasons why a trip through Africa on the romantic Rovos Rail should be on your bucket list

There is something impossibly romantic about travelling by luxury 'steam' train across the country. The gentle rocking motion, the rhythmic click-clacking of the tracks and flash of diverse scenery seen through open windows from the comfort of your private cabin...

By Ruth Cooper 30 May 2019

#AfricaMonth: 10 ultimate travel experiences in Africa
#AfricaMonth: 10 ultimate travel experiences in Africa

Wildlife, incredible landscapes, exciting road trips, centuries-old tribes and glorious beaches are just a few great travel experiences that make Africa one of the most desirable travel destinations in the world...

By Natalia Rosa 22 May 2019

#AfricaMonth: Africa's top leisure destinations for business travellers
#AfricaMonth: Africa's top leisure destinations for business travellers

Intra-Africa travel should be a priority for every South African...

By Jenna Berndt 21 May 2019

#Indaba2019: Tourism key to Africa's growth
#Indaba2019: Tourism key to Africa's growth

In 2018, 67 million international tourists visited Africa, a growth of 7% - more than the global average of 6% - and 8.5% of Africa's GDP, supporting 24 million jobs, and/ or 6.7% of all jobs on the continent...

By Danette Breitenbach 6 May 2019

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

By Ruth Cooper 23 Apr 2019

How to build a corporate culture for your remote team
How to build a corporate culture for your remote team

Did you know that almost 80% of knowledge workers worldwide work at least one day of each week remotely? By 2020, analysts expect that more than 1,3-billion people will work remotely...

By Dorine Reinstein 20 Mar 2019

Cape Town selected for prestigious study on global destinations
Cape Town selected for prestigious study on global destinations

Cape Town, South Africa, was selected as one of 15 top global destinations for a case study by the United Nations World Tourism Organisation and the World Tourism Cities Federation...

By Enver Duminy 12 Mar 2019

The number 1 skill for travel marketers in 2019
The number 1 skill for travel marketers in 2019

For many years, content has been king when it comes to marketing travel and tourism brands. This is changing...

By Natalia Rosa 4 Feb 2019

#BizTrends2019: Put the 'human' back into corporate travel in 2019
#BizTrends2019: Put the 'human' back into corporate travel in 2019

Robots might be rumoured to take over the world in the future, but for now - in 2019 - the corporate travel landscape is about to get a whole lot more 'human'...

By Oz Desai 16 Jan 2019

Trends in local SA travel
Trends in local SA travel

South Africans are increasingly exploring their own country, which offers a diverse range of destinations and activities just a few hours' drive, or short flight, away.

By Kerry Hayes 16 Jan 2019

We ain't no first world wannabe: Making our mark as a developing city
We ain't no first world wannabe: Making our mark as a developing city

Leigh Dawber shares her five top insights on how we are making our mark on the global stage...

By Leigh Dawber 14 Jan 2019

Africa's travel and tourism top 2018 highlights
Africa's travel and tourism top 2018 highlights

Africa's travel and tourism industry continued to record impressive growth in the past year. The continent hit a 63 million high in international tourist arrivals in 2017, as compared to 58 million in 2016...

By Josephine Wawira 14 Jan 2019

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Trends developing in Africa travel

Tourism is an organic industry, growing and changing as the needs and wants of travellers shift, and service providers adapt their offerings to meet these requirements...

By Kerry Hayes 9 Jan 2019

How to target LGBT travellers
How to target LGBT travellers

Based on data from the Department of Commerce and Community Marketing Inc., the estimated annual economic impact of lesbian, gay, bisexual, and transgender (LGBT) travellers is over $75bn per year in the US alone...

By Eugene Yiga 3 Jan 2019

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The soft silence of Tokyo

Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone...

By Damon Stapleton 12 Dec 2018

Targeting Chinese tourists along their customer journey
Targeting Chinese tourists along their customer journey

Dr Berenice Pendzialek, a Chinese outbound tourism specialist, speaks to Eugene Yiga about China's technological trends and how to connect with Chinese tourists along different touchpoints of the customer journey...

By Eugene Yiga 4 Dec 2018

Africa's travel growth exceeds expectations
Africa's travel growth exceeds expectations

International tourist arrivals grew 6% in the first four months of 2018, compared to the same period last year, not only continuing the strong 2017 trend, but exceeding UNWTO's forecast for 2018...

By Enver Duminy 5 Oct 2018

#TourismMonth: Surge of the digital travel consumer
#TourismMonth: Surge of the digital travel consumer

Digitalisation is increasingly seen to empower travel consumers especially those seeking diversification and personalisation for a remarkable experience...

By Josephine Wawira 18 Sep 2018

Tourism becomes the world's third-largest export sector, generating $1.6tn in 2017
Tourism becomes the world's third-largest export sector, generating $1.6tn in 2017

International tourist arrivals grew 7% in 2017, the highest increase since 2010...

By Josephine Wawira 5 Sep 2018

Fostering a culture of travel among South Africans
Fostering a culture of travel among South Africans

Take a moment to consider why 10 million tourists visit South Africa's shores annually...

By Andrew Stark 7 Aug 2018

Careers on a cruise
Careers on a cruise

In his role as cruise director of MSC Opera and MSC Sinfonia, Stephen Cloete has been to over 65 countries around the world. He tells Eugene Yiga about his love for life (and work) at sea...

By Eugene Yiga 1 Aug 2018

3 keys to unlock the heart of customer experience in travel
3 keys to unlock the heart of customer experience in travel

The brand-customer relationship is a complex one; in contemporary marketing, it's developed by data analytics, and to a large degree, relationship marketing tools such as loyalty programmes. The question is, how relevant are these programmes to the local consumer?

By Danny Bryer 30 Jul 2018

How sporting events like the 2018 FIFA World Cup has benefited Africa
How sporting events like the 2018 FIFA World Cup has benefited Africa

We chat with Tim Smith, managing partner at HVS Consulting to find out more about how sporting events like the 2018 FIFA World Cup has benefited the African continent and its tourism industry...

By Robin Fredericks 13 Jul 2018

Africa's travel growth exceeds expectations
Africa's travel growth exceeds expectations

"Developing our relationships with other African nations will allow us to capitalise on tourism growth across the continent."

By Enver Duminy 12 Jul 2018

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