When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...
Sandra Steenkamp 5 Feb 2018
Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...
JP Kloppers 5 Dec 2016
Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...
Amahle Madlala 16 Nov 2016
With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...
Prashant Sengar 29 Sep 2015
Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...
Beverley Klein 8 Jul 2015
In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...
Danette Breitenbach 2 Jul 2015
Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...
Danette Breitenbach 18 Sep 2014
I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...
Joseph Neusu 29 Aug 2014
If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...
Chemory Gunko 16 Jul 2014
Hello Mr/Mrs Radio Station Manager. You see the DJ sitting in that studio over there? Well he or she is, with every word, building their personal brand on the back of your station's reach.
Travis Bussiahn 30 May 2014
The business landscape, especially relating to public relations, has changed. Now is the time to get with the changes, adapt and push forward.
James White 2 May 2014
So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.
Amanda Cromhout 9 Apr 2014
People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?
Christopher Smith 2 Apr 2014
The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress.
Nick Durrant 13 Mar 2014
Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
Mark Porter 11 Mar 2014
So Facebook decided to update its competition guidelines again! But don't despair, it's mostly good news for social media managers.
Samkelisiwe Dlalisa 13 Sep 2013
So your YouTube channel is finally up and running, but after several months the average viewership is distressingly low. Any movie without a distribution strategy will crash and burn, its no different online.
Jerome Mouton 15 Jul 2013
International musicians Konshens and Alaine, are set for a Kampala show, according to Crown Beverages Limited, the maker of Pepsi in Uganda.
Walter Wafula 14 Jun 2013
From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
Douglas Kruger 13 Apr 2013
![[2013 trends] Out-of-the-box branding](https://biz-file.com/c/1301/123264-120x120.gif)
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
![[2013 trends] SA's youth trend-o-meter](https://biz-file.com/c/1301/123247-120x120.gif)
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
![[2013 trends] It is no longer business as usual](https://biz-file.com/c/1301/123140-120x120.gif)
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
![[2013 trends] Insight into cinema in 2013](https://biz-file.com/c/1301/123028-120x120.gif)
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
Ryan Williams 29 Jan 2013
![[2013 trends] The year ahead for experiential marketing](https://biz-file.com/c/1301/123003-120x120.gif)
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013
![[2013 trends] Malls set to 'mobilise' consumers like never before](https://biz-file.com/c/1301/122921-120x120.gif)
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
Doug Mayne 28 Jan 2013
![[2013 trends] How to metamorphasise mobile marketing this year](https://biz-file.com/c/1301/122899-120x120.gif)
"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
Kevin Bassett 28 Jan 2013
![[2013 trends] It's not trends that matter; it's the traits marketers need!](https://biz-file.com/c/1301/122870-120x120.gif)
I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.
Thomas Oosthuizen 28 Jan 2013
![[2013 trends] Media and advertising regulation in 2013](https://biz-file.com/c/1301/122686-120x120.gif)
So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
Gail Schimmel 24 Jan 2013
