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#Loeries 2019: Brand SA tells untold stories
#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

A new kind of partnership: Visit Rwanda, Arsenal Football Club's official tourism partner
A new kind of partnership: Visit Rwanda, Arsenal Football Club's official tourism partner

I am not a football fan, but I do have a partner who shares the devotion for Arsenal. While I caught a glimpse of one of the games with him a few weeks back, I noticed something. 'Visit Rwanda' as a logo that is now featured on the left sleeve of Arsenal's team shirt...

By Livhuwani Clementine Mukhondo 18 Dec 2018

#BizTrends2018: E-sports in South Africa - it's only just begun
#BizTrends2018: E-sports in South Africa - it's only just begun

E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?

By Barry Louzada 8 Jan 2018

Walter Wafula
Pepsi confirms Konshens & Alaine Kampala concert

International musicians Konshens and Alaine, are set for a Kampala show, according to Crown Beverages Limited, the maker of Pepsi in Uganda.

By Walter Wafula 14 Jun 2013

Athar Naser
Red Bull gives you...content marketing!

In our ongoing exploration of content marketing and our attempts to bring it to life, we're going to shed a little more light through a real-life example of 'stratospheric' proportion.

By Athar Naser 11 Jun 2013

Douglas Kruger
Seven stages in becoming an industry expert

From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]

By Douglas Kruger 13 Apr 2013

[2013 trends] The year ahead for experiential marketing
[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013

[2013 trends] Seven youth-influencer outreach insights
[2013 trends] Seven youth-influencer outreach insights

In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.

By Mongezi Mtati 21 Jan 2013

[2013 trends] Radio raises the volume
[2013 trends] Radio raises the volume

Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.

By Matona Sakupwanya 21 Jan 2013

[2013 trends] Changes #trending, opportunities knocking in education sector
[2013 trends] Changes #trending, opportunities knocking in education sector

I'm quite new to education, but completely immersed and have much to say. I thought I'd focus my crystal ball on a broad range of education industry issues, and wanted to avoid at all costs penning another "Have you heard about Khan Academy?" piece, (But now that that's done)...

By Josh Adler 18 Jan 2013

[2013 trends] Growing power, vulnerability of the corporate brand
[2013 trends] Growing power, vulnerability of the corporate brand

How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.

By Mike Freedman 17 Jan 2013

BBA7 branded 'StarGame'
BBA7 branded 'StarGame'

MultiChoice Malawi has announced that the seventh season of Big Brother Africa will be called Big Brother Africa 'StarGame'.

By Gregory Gondwe 13 Mar 2012

Building brands, driving sales - and doing good
Building brands, driving sales - and doing good

Do you have a favourite example of how marketing can have a positive impact on the world? I never hesitate when I'm asked that question: the Outsurance pointspeople. Social good meets brand awareness and affinity: it's a win-win situation.

By Sarah Britten 7 Mar 2012

Can Facebook ever make (real) money?
Can Facebook ever make (real) money?

Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment.

By Thomas Oosthuizen 7 Feb 2012

Multichoice overwhelmed with Big Brother response
Multichoice overwhelmed with Big Brother response

Multichoice Malawi says it has been overwhelmed with interest that Malawians are showing soon after the announcement of the seventh season of Big Brother Africa.

By Gregory Gondwe 16 Jan 2012

Kenya: Bank sponsors business reality show

CfC Stanbic Bank will sponsor a television reality show, CfC Stanbic Bank Magnate, which seeks to find and nurture Kenya's future entrepreneurs. The business reality show, which started yesterday, Thursday 27th October 2011, will air on national television broadcaster Kenya Broadcasting Corporation (KBC) and Kiss TV.

By Carole Kimutai 27 Oct 2011

[2011 trends] It's a Wild. Wired. Wellthy. World!
[2011 trends] It's a Wild. Wired. Wellthy. World!

The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.

By Gisèle Wertheim Aymés 18 Jan 2011

Why sponsorships fail from a marketing view
Why sponsorships fail from a marketing view

A total of 64 FIFA World Cup matches will be played over a period of 25 match days from 11 June to 11 July 2010. Whether you will watch the games on television, online or inside the stadium, it will be impossible to escape the colourful logos and slogans of sponsors.

By Thabani Khumalo 8 Jun 2010

NetOne sets up World Cup fan parks
NetOne sets up World Cup fan parks

Zimbabwe's mobile phone network operator NetOne has begun rolling out fan parks across the country ahead of the 2010 FIFA World Cup to be hosted by South Africa in June.

By Dumisani Ndlela 19 May 2010

Facebook used to lobby Econet into bankrolling soccer
Facebook used to lobby Econet into bankrolling soccer

Zimbabwean football fans have taken the unusual step of lobbying Econet Wireless Zimbabwe to bankroll the cash-strapped domestic premier soccer league (PSL) which has been without a sponsor for three years.

By Dumisani Ndlela 14 May 2010

Will the sponsors score in 2010?
Will the sponsors score in 2010?

With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010?

By Dr Nikolaus Eberl 1 Feb 2010

Partnership boosts Jet Community Awards
Partnership boosts Jet Community Awards

Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa.

By Issa Sikiti da Silva 5 Nov 2009

Emeka Enyadike
Cup of Nations adopts beer

Sponsorship for Nigeria football reached new heights last week as Guinness Nigeria became the latest sponsors of the Nigerian national football team, The Super Eagles.

By Emeka Enyadike 5 Nov 2007

Emeka Enyadike
Major boost for Nigerian athletics body

Nigerian Telecommunications giant Globacom has signed a US$2 million deal with the Athletic Federation of Nigeria (AFN) to sponsor the Lagos International Half-Marathon.

By Emeka Enyadike 4 Jul 2007

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