One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...
Angie White 22 Aug 2019
I am not a football fan, but I do have a partner who shares the devotion for Arsenal. While I caught a glimpse of one of the games with him a few weeks back, I noticed something. 'Visit Rwanda' as a logo that is now featured on the left sleeve of Arsenal's team shirt...
Livhuwani Clementine Mukhondo 18 Dec 2018
E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?
Barry Louzada 8 Jan 2018
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013
In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.
Mongezi Mtati 21 Jan 2013
Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.
Matona Sakupwanya 21 Jan 2013
I'm quite new to education, but completely immersed and have much to say. I thought I'd focus my crystal ball on a broad range of education industry issues, and wanted to avoid at all costs penning another "Have you heard about Khan Academy?" piece, (But now that that's done)...
Josh Adler 18 Jan 2013
How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.
Mike Freedman 17 Jan 2013
Do you have a favourite example of how marketing can have a positive impact on the world? I never hesitate when I'm asked that question: the Outsurance pointspeople. Social good meets brand awareness and affinity: it's a win-win situation.
Sarah Britten 7 Mar 2012
Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment.
Thomas Oosthuizen 7 Feb 2012
CfC Stanbic Bank will sponsor a television reality show, CfC Stanbic Bank Magnate, which seeks to find and nurture Kenya's future entrepreneurs. The business reality show, which started yesterday, Thursday 27th October 2011, will air on national television broadcaster Kenya Broadcasting Corporation (KBC) and Kiss TV.
Carole Kimutai 27 Oct 2011
The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
Gisèle Wertheim Aymés 18 Jan 2011
A total of 64 FIFA World Cup matches will be played over a period of 25 match days from 11 June to 11 July 2010. Whether you will watch the games on television, online or inside the stadium, it will be impossible to escape the colourful logos and slogans of sponsors.
Thabani Khumalo 8 Jun 2010
Zimbabwean football fans have taken the unusual step of lobbying Econet Wireless Zimbabwe to bankroll the cash-strapped domestic premier soccer league (PSL) which has been without a sponsor for three years.
Dumisani Ndlela 14 May 2010
With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010?
Dr Nikolaus Eberl 1 Feb 2010
Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa.
Issa Sikiti da Silva 5 Nov 2009