Visit Covid-19 news, links and sacoronavirus.co.za

Latest showcases

Four perils of a 'December mindset'
Four perils of a 'December mindset'

At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong!

By Catherine Milward-Bridges 29 Nov 2013

Contact engagement - The new deliverability gem
Contact engagement - The new deliverability gem

Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...

By Lindani Tshabangu 21 Nov 2013

Cole Rautenbach
What Google Hummingbird means for online marketing

Google loves to shake things up now and again, reminding everyone in the digital marketing space to not get complacent. Tired of hearing of its zoological transformations at algorithmic level? Tough. The Hummingbird has landed. What does this mean for online marketing?

By Cole Rautenbach 11 Oct 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Natasha McClymont
How do you price an idea?

All good products and commodities begin as ideas. Think of the Wright brothers, who with their far-fetched (at the time) idea of winged transportation, or Thomas Edison proposing the widespread availability of electricity, and who had an idea for converting electric energy into something people could use daily.

By Natasha McClymont 27 Jul 2013

John French
Learn to cold call the clever way

Does cold calling leave you cold? Most people end up freezing when they are faced with the terrifying prospect of trying to sell something to a stranger on the other side of the phone.

By John French 23 Jul 2013

Luke Wingfield Digby
Ignore mobile email at your peril

How do you ensure that your email marketing efforts resonate in an increasingly mobile market?

By Luke Wingfield Digby 15 Jul 2013

Jerome Mouton
YouTube: Why you need a distribution strategy

So your YouTube channel is finally up and running, but after several months the average viewership is distressingly low. Any movie without a distribution strategy will crash and burn, its no different online.

By Jerome Mouton 15 Jul 2013

Donna Rachelson
Personal marketing: it's not what you think

When many people think of "personal marketing", what they picture is something to the effect of that last situation: somebody shouting from the rooftops about just how fabulous he or she is. But, contrary to popular belief, personal marketing is not about spamming people with inflated descriptions of your abilities. It's about getting noticed for the value you add.

By Donna Rachelson 29 May 2013

Nyembezi Phiri
Decoding the creative brief

For as long as I have been working, I have heard moans and tantrums about briefs from creatives who just want to deliver fantastic results - without wasting time practising some wizardry in guessing what the brief may be entailing.

By Nyembezi Phiri 24 May 2013

Douglas Kruger
Seven stages in becoming an industry expert

From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]

By Douglas Kruger 13 Apr 2013

[SXSW 2013] How brands survive in China
[SXSW 2013] How brands survive in China

After six years of research into why businesses succeed or fail in China, Emily Chong, the acting vice president of design and marketing for Frog innovation specialists, tackles the subject of survival strategies for brands in China. The parallels and differences in marketing to South Africans were startling.

By Keenan Harduth 13 Mar 2013

Growth in remittances brings opportunity for African brands
Growth in remittances brings opportunity for African brands

A new trend in remittances is emerging and is fast becoming a new paradigm shift in the way in which retail and service brands should be positioning themselves in thriving African Markets.

By Veejay Archary 26 Feb 2013

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

[2013 trends] SA's youth trend-o-meter
[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

[2013 trends] It is no longer business as usual
[2013 trends] It is no longer business as usual

No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.

By Dave Nemeth 30 Jan 2013

[2013 trends] Opportunities for growth within marketing and advertising arena
[2013 trends] Opportunities for growth within marketing and advertising arena

There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.

By Johanna McDowell 29 Jan 2013

[2013 trends] The year ahead for experiential marketing
[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013

[2013 trends] Malls set to 'mobilise' consumers like never before
[2013 trends] Malls set to 'mobilise' consumers like never before

All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...

By Doug Mayne 28 Jan 2013

[2013 trends] How to metamorphasise mobile marketing this year
[2013 trends] How to metamorphasise mobile marketing this year

"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.

By Kevin Bassett 28 Jan 2013

[2013 trends] It's not trends that matter; it's the traits marketers need!
[2013 trends] It's not trends that matter; it's the traits marketers need!

I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.

By Thomas Oosthuizen 28 Jan 2013

[2013 trends] Media and advertising regulation in 2013
[2013 trends] Media and advertising regulation in 2013

So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.

By Gail Schimmel 24 Jan 2013

[2013 trends] Targeted direct marketing to come into its own
[2013 trends] Targeted direct marketing to come into its own

The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.

By Warren Moss 22 Jan 2013

[2013 trends] Eyes front and centre
[2013 trends] Eyes front and centre

How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013...

By Abey Mokgwatsane 18 Jan 2013

Walter Wafula
Agency clients should know what they want

"Men don't know what they want," is a common phrase among many women. Often, they tell their friends. Men who dare 'hit' on those who have been "through it all," often hear statements akin to the above, but normally, in different skins and tones.

By Walter Wafula 18 Jan 2013

[2013 trends] Cheaper, better, faster
[2013 trends] Cheaper, better, faster

The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it.

By Gillian Rightford 16 Jan 2013

[2013 trends] Game on for retailers going mobile
[2013 trends] Game on for retailers going mobile

As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.

By Steve Cragg 15 Jan 2013

[2013 trends] Social media marketing and the youth
[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013

Next >
Let's do Biz