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Coca-Cola ad set to make history?
“This is not just another television commercial. It is a call to action for the world to celebrate Africa's coming of age,” comments Zayd Abrahams, head of sparkling beverages for Coca-Cola South Africa, on the launch of the "History of Celebration" Coca-Cola commercial for 2010 FIFA World Cup. [video]
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RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world
Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.
27 May 2025 09:18
RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies
The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.
25 Mar 2025 09:33
