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Loeries Special Section

Q&A 2019 Loeries Africa and Middle East judges: Yash Deb
Q&A 2019 Loeries Africa and Middle East judges: Yash Deb

An interview with Loeries 2019 judge, Yash Deb, managing director and chief creative officer at Isobar, Nairobi, Kenya...

20 Aug 2019

Asha Ranchhod Patel, head of marketing at Google South Africa.
#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 16 Aug 2019

Oje Ojeaga, CEO/CCO at Up in the Sky, Nigeria and Loeries 2019 Digital Communication juror.
#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga

I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Digital Communication juror Oje Ojeaga, also CEO/CCO at Up in the Sky, Nigeria...

By Leigh Andrews 2 Aug 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.
#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Integrated campaign, Film & Radio, and Radio Craft juror Yash Deb, also managing director and chief creative officer at Isobar, Kenya...

By Leigh Andrews 26 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.
#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR and OOH juror Lanre Adisa, also CEO/CCO of Noah's Ark Communications, Nigeria...

By Leigh Andrews 19 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.
#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.
#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

Research proves that creativity makes good business sense
Research proves that creativity makes good business sense

We all know that advertising sells, but do those award-winning creative campaigns make any difference?...

Issued by Loeries 6 Jun 2019

Tara McKenty - creative director for Google APAC and Google digital communication jury president for Loeries 2019.
#Loeries2019: "The responsibility to use creativity and craft for social good" - Tara McKenty

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Google digital communication jury president Tara McKenty, creative director for Google APAC...

By Leigh Andrews 17 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...
#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's design jury president Katja Thielen, creative director and founder of the UK's Together Design...

By Leigh Andrews 10 May 2019

Loeries CEO Andrew Human encourages everyone to tell better stories.
#AfricaMonth: Advertising's shift beyond 'selling stuff' to tell better regional stories

In our annual #AfricaMonth catch-up, Loeries CEO Andrew Human explains why Loeries 2019 judges are briefed to look for local relevance, and the rising importance of brand humanity and problem-solving in creativity, against the continued shift away from merely punting the client product or service...

By Leigh Andrews 3 May 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.
#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

You've probably already noticed this year's striking Loeries campaign in your social media feeds and daily industry reads. But this year's campaign is a little different from those of previous years. Here's how Mama Creative hopes Loeries 2019 will inspire us all to tell better stories...

By Leigh Andrews 26 Apr 2019

Entry for 2019 Loeries now open!
Entry for 2019 Loeries now open!

The Loeries has announced that entry is now open for the 2019 Awards and has called for agencies, studios, brands and designers to tell better stories - stories that upend stereotypes, tear down racial divides, and embrace cultural differences...

6 Feb 2019

Image provided by Loeries Africa Middle East.
The Loeries 2018 Official Rankings are out!

The Loeries has released its annual Official Rankings which provide a comprehensive overview of the performance across the advertising and brand communications industry throughout Africa and the Middle East...

1 Nov 2018

Unboxing the Loeries 2018
Unboxing the Loeries 2018

In praise, honour and celebration of all African and Middle Eastern creative superheroes, we're delighted to deliver your Loeries 2018 content highlights package - direct to your inbox and including at least 10 exclusive exposés and insider interviews...

Issued by Bizcommunity.com 20 Aug 2018

Photo by Al Nicoll / 2018 Loerie Awards /
#Loeries2018: ALL THE WINNERS!

The full list of winners for the 40th Annual Loerie Awards, which concluded on Saturday, 18 August 2018 at the Durban ICC, have been announced. Congratulations to all...

18 Aug 2018

Doug Place, CMO of Nando's, is this year's recipient of the Loeries Marketing Innovation and Leadership Award | Photo by Roy Esterhuysen / 2018 Loerie Awards /
#Loeries2018: Marketing Leadership and Innovation winner, Doug Place!

Doug Place, CMO at Nando's, is the well-deserved recipient of this year's Loeries Marketing Leadership and Innovation Award. He says the only thing to fear is being mediocre...

By Leigh Andrews 17 Aug 2018

Fabian Frese, CCO of Kolle Rebbe Germany and #Loeries2018 film, and radio and audio jury president. © Al Nicoll, Gallo Images.
#Loeries2018: The power of fear and boredom

Fabian Frese, chief creative officer at Kolle Rebbe in Germany, second-last speaker at the DStv Seminar of Creativity, spoke of the boredom that inspired him to make the best move in his career...

By Angie White 17 Aug 2018

Sebastian Padilla, cofounder of Anagrama Studio and Loeries 2018 design jury president. © Al Nicoll, Gallo Images.
#Loeries2018: How to press the refresh button on your creativity

The fifth speaker of the day was Sebastian Padilla, co-founder of Anagrama Studio in Mexico and also involved in a handful of other companies. He describes himself as 'a semi-adult', and in just 39 minutes, shared the essence of a typographically beautiful presentation on the power of collaborating and bouncing off others' strengths to unlock your own passions...

By Leigh Andrews 17 Aug 2018

Ramsey Naja, CCO of JTW Middle East. © Al Nicoll, Gallo Images.
#Loeries2018: The not-so terrifying future of advertising

Ramsey Naja, CCO of JWT Mddle East, kicked off the DStv Seminar of Creativty at Loeries 2018 with a presentation titled 'the headline makers 2.0'. He swiftly told a story that shifted from doom and gloom to a healthy dose of hope and tips to hit the sweet spot in 2018...

By Leigh Andrews 17 Aug 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: How brands with purpose unlock true business value

There's no denying purpose-led marketing is a hot topic at the moment, here's how your business can strive towards shared value...

By Leigh Andrews 16 Aug 2018

Meet Mzamo Masito - Chief Marketing Officer, Google Africa and DStv Seminar of Creativity speaker
Meet Mzamo Masito - Chief Marketing Officer, Google Africa and DStv Seminar of Creativity speaker

Catch Mzamo Masito, Chief Marketing Officer for Google Africa, at the DStv Seminar of Creativity on Friday, 17 August...

Issued by Loeries 26 Jul 2018

The Cannes Lions Design Lions jury 2018. Image supplied by Mavumengwana.
Vumile Mavumengwana on the power of creative work that resonates universally

Having dusted off the Cannes Lions International Festival of Creativity cobwebs, VM DSGN's designer and creative director Vumile Mavumengwana talks us through his experience on this year's design awarding jury and what it's really like being a South African in Cannes...

By Leigh Andrews 20 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.
"The world needs creativity now, more than ever" - Chris Garbutt

I caught up with Chris Garbutt of TBWA Global this Mandela Day for his views on the South African advertising industry, from the 'rainbow nation advertising' he experienced under Madiba's rule to the 'hackvertising' of today...

By Leigh Andrews 17 Jul 2018

Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.
#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Learn why Sebastian Padilla, co-founder of Anagrama in Mexico, is this year's Loeries' design jury president...

By Leigh Andrews 6 Jul 2018

Team TBWA\Hunt\Lascaris with their Gold Lion at Cannes Lions 2018.
"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

I caught up with Pete Khoury of TBWA\Hunt\Lascaris and the Creative Circle, for his views on why brands should get ahead of a problem that matters to consumers...

By Leigh Andrews 29 Jun 2018

Fabian Frese, CCO at Germany’s Kolle Rebbe and this year's Loeries film, radio and audio jury president.
#Loeries2018: "How will technology impact this year's ideas?" - Fabian Frese

I chatted to the international jury presidents ahead of Loeries Creative Week. Next in the series is Fabian Frese, chief creative officer at Germany's Kolle Rebbe and this year's Loeries film, radio and audio jury president...

By Leigh Andrews 15 Jun 2018

Nicolas Courant - ECD at Ogilvy Singapore and Loeries 2018 digital jury president.
#Loeries2018: "At the heart of provocative thinking" - Nicolas Courant

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is creative problem solver Nicolas Courant, executive creative director at Ogilvy Singapore and this year's digital jury president...

By Leigh Andrews 8 Jun 2018

Swati Bhattacharya, Nicolas Courant, Sebastian Padilla and Fabian Frese. Images supplied.
Jury presidents for Loeries 2018 announced

Four of the world's top creative leaders will guide over 160 judges in the process of selecting the best of brand communication from across Africa and the Middle East...

17 May 2018

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