
Top stories






Marketing & MediaKfm 94.5 announces 2025 Best of the Cape Awards finalists – voting open
Primedia Broadcasting 3 days
More news






Logistics & Transport
Takealot Group launches TFS to transform South Africa’s supply chain industry











Thankfully, times have changed. Of course, there are still sites that use Flash but hey, Rome wasn't built in a day, right? For now, what's important is that developers and designers are putting a lot more emphasis on user experience (UX), ensuring that visitors have a positive and seamless website interaction and overall experience.
Broken down, UX is a design philosophy. At its core, it's a process in which the needs, wants and limitations of the end users of a product are given priority attention at each stage of the design process. This incorporates:
So why has flawless UX become more and more prevalent in web design? Quite simply, there are more users and more complex systems being used. In addition, users now have multiple ways in which to access the web (smart phones, tablets, laptops and other mobile devices). What this means is that more than ever, developers and designers have to stay at the top of their game and constantly be on the lookout for new trends.
When it comes to UX, here are the main points that they need to consider for each new project or rebuild:
The beauty of UX is that it takes something highly technical and combines it with a human appeal that aims to target a visitor's specific website and content requirements. So really, everyone wins. It's an exciting side of the development and design process and there's no doubt that we'll be seeing more innovative use of it in the near future.