The newspaper is represented by Ads24 and the company's business manager: communities, Evan Smith, says, "Aligning with the requirements of our readership, the newspaper is published in English and Afrikaans and targets the LSM 6 - 10 market segments."
News-specific to these areas, editorial content includes community news; sport club news/results; school news and leisure pages.
Smith said the newspaper will also give national advertisers a new opportunity for exposure in the region.