Amy Cole, head of brand development for EMEA, said, “It is incredible to think that in just five and a half years, the Instagram community has grown to half a billion. It is exciting that we are still growing so fast – the community has more than doubled over the past two years – and now 300 million are using Instagram every day. Brands have always been a key part of our community – and as the community continues to grow, so does the opportunity for advertisers.
“In the last few years we’ve introduced new tools and creative formats, such as video carousel, to help brands drive business results, with 200,000 advertisers, of all sizes and from all sectors, seeing success on Instagram. We are continuing to invest, with new features such as Instagram Business Tools, coming to Europe later this year, so that brands can effectively connect with this highly engaged and rapidly growing community.”
