The event, labelled Rockin' for Room 13, was a charity event aimed at raising funds for Room 13, which aims to develop the art, life and entrepreneurial skills of South Africa's disadvantaged youth. Art becomes not just a medium of self-expression but a lightning rod to develop their self-esteem and sense of purpose. Its unique approach of having each studio run by the schoolchildren themselves, as a business, is a sentiment that spoke to the performers.
Reg Lascaris, regional president of TBWA\Africa\Middle East said, "It was a great opportunity to raise funds for a worthwhile cause and have our 'captains of industry' showcase the very artistic skills they are trying to nurture in the Room 13 students."
Performers
