"Rapport editor Bokkie Gerber felt it was time for a contemporary version of the magazine that speaks more to today's readers and admired the concept the group developed and executed for City Press," said New Media's business development director Andrew Nunneley. New Media pioneered the consumer magazine insert in October 2011 with i Magazine, the lifestyle magazine inserted in City Press.
Rautenbach has recruited contributors, from award-winning journalists to South African personalities, who fill the magazine with profiles of interesting people and the latest in trends, technology, culture and sport. Rautenbach brings a fresh eye and love of culture to the weekly title along with years of experience with publications such as Insig, Drum magazine and Media24's Afrikaans daily newspapers.
The first issue featured a four-page cover story on two award-winning writers and adventurers, Johan Bakkes and Dana Snyman. Cape funny woman Shimmy Isaacs, a recent Fiesta winner, is in the spotlight in Jong Talent, which gives readers a snapshot of South Africa's hot young talent.
New Springbok coach Heyneke Meyer tackles more than rugby in Leermeester, as the first in a lineup of great South Africans, from rugby captains to captains of industry, who share their most important business lessons.
Geite en giere, a regular feature, will keep readers up-to-date with the latest lifestyle trends and, in the launch issue, writer Marian van Wyk looks at pop-ups, the hot international and local food, fashion and décor phenomenon defying the notion that 'here today, gone tomorrow' is a bad thing.
Troefkaart dissects brilliant sports plays, starting with Jacques Kallis's personal take on SA cricket one-day great and recent century scorer, AB de Villiers. My Tyd also celebrates the weekend moments between the matches with Kuier, an insider's best-kept secrets to a local destination, and Tuis, a source of creative and practical ideas.
While the magazine has many new features on décor, food, etiquette and other topics, the editors have kept the crossword puzzle on the Ontspan page and have improved and expanded the TV pages with the addition of top programme highlights.
