In 2013, the company developed a number of channels in support of its music mentorship programme. This programme culminated in students from various universities countrywide being given the opportunity to be mentored by music sensation, Khuli Chana, with the winning finalists getting the opportunity to go into a studio with Chana to produce their very own singles.
The awards are based on research conducted nationwide amongst over 1000 students via campus surveys and focus groups. The award nominations cover a number of areas that include media, marketing activations, social media and graduate recruitment. The brands and activations are chosen by the students based on what campaigns they felt really stood out for them over the year. "While the awards are not limited to campus activations, most of the winners are linked to campus and this is no surprise considering that it is the place where students spend most of their time," adds Aires.
Winners
"Today brands are starting to realise the value of the youth market far more, by going above and beyond their creative limits to ensure they are engaging students with hip and relevant content and opportunities."