Marking the 20th year, will be the online entry and judging process. All entries will be submitted online ensuring a far more manageable and streamlined judging process. The judging panel will comprise more than 60 judges, all professionals and leaders in their industries from around the world.
Important Dates
The PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity, innovation and professionalism in the public relations and communication programmes and strategies.
Any Public Relations consultancy, business enterprise, association, private institution and government body are eligible to submit entries into the Awards. Public relations consultancies may enter on behalf of clients.
The 34 categories in the 2017 PRISM Awards:
| Sectors | Practices | Over-Arching Awards |
| Business-to-business | Best use of Social Media as a support tool in a communication programme | Best Up-and-coming Public Relations Professional |
| Financial services | Best use of an event to build / change reputation (Event management) | Best Public Relations Professional |
| Investor relations | Best use of communication in a township revitalisation or education campaign* | Lifetime Achievement Award |
| Healthcare | Campaign best informed by analytics / big data | Consultancy Awards |
| Technology | Corporate communication | - Best Small Public Relations consultancy (fewer than 10 people) |
| Travel & tourism | Crisis management | - Best Mid-sized Public Relations consultancy (10 – 39 people) |
| Resources | Internal communication | - Best Large Public Relations consultancy (More than 40 people) |
| Environmental | Publications | African Network of the Year |
| Public Affairs | Media relations | Campaigns of the Year |
| Public sector | Social Media as the primary method of Communication (best use of social media to lead a programme * | - Pan African Campaign of the Year |
| Community Relations | Social Media as the primary method of Communication (best use of social media to lead a programme with no social media spend) * | - South African Campaign of the Year |
| NGO campaign | Social Media to launch a new product* | |
| Corporate responsibility | Mobile Media for Public Relations (best use of mobile to lead a programme) | |
| Sponsorship | Student campaign of the Year | |
| PR on a shoestring |
* New categories
Sponsors of the 2017 PRISM Awards include: AfroFlame – hostessing; Contempo – dressing of hostesses, team, MCs and possibly judges; GroundUp Media – videos; Integrated Marketing Solutions – social media, branding and design; Katlego Maboe – MC; Lebo Mabotjwa - MC; Lounge Around – décor and furniture; ROI Africa – media monitoring; Stageline – audio-visual equipment and staging; Zoom Photography – photos.
To enter or for more information visit www.prisa.co.za.
