Director Matthys Boschoff worked closely with Adam Howard to get the tone just right. "We had to illustrate, in music, the dichotomy of separation and connectedness," Adam Howard says “The music had to echo the positivity of always together juxtaposed with a sense of missing each other - I think we got the balance right."
Watch the ad below...
Howard Audio has had the privilege of scoring many MTN commercials over the past 10 years: here are some of our favourites:
