Stanley Edwards, a partner at Platypus Productions who attended the MIPTV conference in Cannes, France for Bizcommunity.com, says that time-shift recording with Digital Video Recorders means that prime-time on TV will disappear and that adverts can automatically be skipped. "iPod's and MP3 players mean that people don't listen to the radio. AMPS 2004 has shown that young adults appear to have less time or inclination to watch TV, read newspapers and magazines or to listen to the radio," he says.
Edwards says questions like: is branded television, advertiser-funded programming, video-on-demand, interactive TV, broadband, DVD and mobile multimedia the future of advertising were discussed at MIPTV the world's premier content market and MILIA, the world's foremost interactive content forum during April where five days of presentations dealt with the threats and the solutions for brands and marketers? Edwards says MIPTV delivered answers to the question of how brands embrace these new technologies to reach their customers in a multiple media world. Quoting Charles Darwin, Edwards says: "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."
Edwards, together with speakers from Vodacom, Nokia, Ernst & Young, Microsoft and Intel will present report-backs from MIPTV at two presentations to be held in Johannesburg on June 1 and Cape Town on June 3. Bizcommunity.com is the media partner.
For a copy of the programme or bookings please contact Lindi Pow Chong via email at or by phone 021 423 7248.
