immedia head of development Kishyr Ramdial says, "One of the biggest features of the new app is that it's not a South African-focused app - it's an African app. Any user in Africa will be able to download the app and see the programming, news, highlights, etc relative to his or her country."
Ramdial says that what made working with the client so exciting, was access to a vast array of quality content, which made for "an exciting coding affair." This has also resulted in a rich and multi-layered user experience.
"We wanted to start with a basic feature set, including highlights, features shows and grid-and-list-based TV schedules. This has been enhanced by a host of new aspects.
"The plan is to add more functionality and features, as we learn how our African audience uses this app," concludes Ramdial.
