Each of the six daily sessions covered a variety of topics, with presenters representing global brands operating in Africa. “Without contest, all of the sessions were of excellent quality and the real-life case studies from the continent brought the topics to life. The theme ‘finding certainty in uncertain times was a thread throughout the three days and the newly introduced online Q&A facility was also a hit, with many delegates able to direct questions to specific presenters,” said Dr Sifiso Falala, president of Pamro and CEO of Plus 94 Research.
As is tradition at all Pamro's annual conferences, the industry body organisation wrapped up with the winning papers. This year’s winners were:
The feedback from delegates was unanimous, the sessions were brimmed with useable consumer behaviour insights, global media trends and strategic recommendations. “On behalf of my board, I would like to thank the presenters who worked really hard to present excellent information and relatable case studies. The numerous thought leaders and industry experts delivered flawless presentations and we look forward to what they come up with next year.
“Despite pandemic challenges, we believe we were able to deliver a meaningful online experience to delegates within the virtual space, and with any luck, next year we will resume a face-to-face event in Morocco, as planned for 2019. We hope to see you there,” concluded Falala.