The last shortlists were released today and South Africa has a further five Yellow Pencil nominations and nine more In-Book, bringing the total to eight nominations and 15 In-Book.
| Category | Status | Campaign | Client | Agency |
|---|---|---|---|---|
| Channel Branding & Identity | Nomination | MK is | Multichoice/M-Net, MK | Ogilvy Johannesburg |
| Multi Platform Branding & Promotions | Nomination | MK is | Multichoice/M-Net, MK | Ogilvy Johannesburg |
| Direct Response/Digital | Nomination | Friend request | Free Zimbabwe | Ireland/Davenport |
| Poster Advertising Campaigns | Nomination | The Last Ones Left | Endangered Wildlife Trust (EWT) | TBWA\Hunt\Lascaris Johannesburg |
| TV Commercials 41-60 seconds | Nomination | Leila | Organ Donor Foundation | Lowe Bull |
| Press Advertising | In-Book | The Last Ones Left | Endangered Wildlife Trust (EWT) | TBWA\Hunt\Lascaris Johannesburg |
| Inserts & Wraps for Press Advertising | In-Book | Team Of Millions | ABSA Bank, sponsorship of the Springboks | The Jupiter Drawing Room |
| Press Advertising | In-Book | McDonalds Kids Birthday Parties | McDonalds | DDB South Africa |
| Posters (Graphic Design) | In-Book | SOS Festival Poster Campaign | BirdLife | The Jupiter Drawing Room (Utopia) |
| Direct Mail | In-Book | Textbook Beer Burger Shoe | Kalahari.com | JWT Cape Town |
| Ambient | In-Book | Rugby Tunnel | LG Appliances, LG 11 Kilo Washing Machines | Young & Rubicam (Y&R), Johannesburg |
| Poster Advertising/Free Format | In-Book | Riverine Rabbit | Endangered Wildlife Trust (EWT) | TBWA\Hunt\Lascaris Johannesburg |
| Poster Advertising/Free Format | In-Book | Northern White Rhino | Endangered Wildlife Trust (EWT) | TBWA\Hunt\Lascaris Johannesburg |
| Art Direction for Press Advertising | In-Book | The Last Ones Left | Endangered Wildlife Trust (EWT) | TBWA\Hunt\Lascaris, Johannesburg |
View SA's previous shortlist for day one and two.
Full shortlists:
Note: the shortlists for Film Advertising Crafts and Integrated & Earned Media were not available at the time of publishing on Thursday, 19 April 2012.
For more:
Updated at 9.45am on 20 April 2012.
