Cannes Lions 2019 Experience Grand Prix winners - 'Microsoft XBox: Changing the Game' under Brand Experience & Activations; Doconomy's 'Do Black - The Carbon Limit Credit Card' under Creative eCommerce...

The Experience Track focuses on the powerful brand currency of intelligent customer journeys and immersive experiences.

Exceptional experiential

The Brand Experience & Activations Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

Of the 2,532 entries, a total of 70 Lions were awarded by the jury: 1 Grand Prix, 9 Gold, 23 Silver and 37 Bronze Lions.

#CannesLions2019: "Cause-related work tackling internet-breaking subjects" - Nikki Taylor-Garrett

Leigh Andrews  12 Jun 2019

Nikki Taylor-Garrett, creative director at TBWA\Hunt\Lascaris, served on this year’s Cannes Lions Brand Experience & Activations jury with Jaime Mandelbaum, chief creative officer at VMLY&R, Europe the 2019 Brand Experience & Activation Lions jury president.

Under Mandelbaum’s leadership Y&R won the first Gold Lions for Czech Republic, along with the first Grand Prix for Turkey and was named EMEA regional network of the year at Cannes Lions in 2017.

And now… winning the 2019 Grand Prix in Brand Experience & Activation… Congratulations to @mccann_mw in New York for #ChangingTheGame, a campaign for @Microsoft and @Xbox! #CannesLions https://t.co/ExGESEsE9D

— Cannes Lions (@Cannes_Lions) June 20, 2019

Brand Experience & Activations Grand Prix winner, Microsoft XBox 'Changing the Game'.

This project for accessible technology for Microsoft’s Xbox Adaptive Controller levels the playing field and creates opportunity for all.

#CannesLions2019: Brand Experience & Activations shortlist

19 Jun 2019

The Creative e-Commerce Lions celebrate creative, commercial e-commerce, payment solutions and innovation - demonstrating how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.

Of the 300 entries submitted to the Creative e-Commerce Lions, the jury selected 9 winners: 1 Grand Prix, 1 Gold, 2 Silver and 5 Bronze Lions.

Daniel Bonner, global chief creative officer at Wunderman, global is the 2019 Creative e-commerce Lions jury president.

Bonner oversees all creative activity across 200 offices in more than 70 markets around the world. He served on the inaugural Creative e-commerce Lion jury in 2018 and has been listed as one of the UK’s top pioneers by BIMA.

Creative eCommerce Grand Prix now… That goes to RKB Communications in Stockholm for @doconomy's Do Black credit card! #CannesLions 
https://t.co/yh8eZNf4OX

— Cannes Lions (@Cannes_Lions) June 20, 2019

The Creative eCommerce Grand Prix was awarded to RBK Communication, Stockholm with production by Making Waves, Stockholm and PR by Hill+Knowlton Strategies, Stockholm for Doconomy's 'Do Black - The Carbon Limit Credit Card':

It's the world’s first credit card that helps users track their climate impact and meet the target of reducing consumption related CO₂ to protect the planet.

The Grand Prix we chose is truly innovative and ambitious. A signal and future of responsible consumerism that is doable in the present. A unique idea that no doubt will be copied and leveraged by businesses all over the world - and full of creativity for sustainability, in terms of the platform, the production and design, the enterprise and the potential impact for everyone.

#CannesLions2019: Creative e-commerce shortlist

19 Jun 2019

2019 Cannes Lions Brand Experience & Activations winners

Here’s a reminder of the 2019 Brand Experience & Activations Lions shortlist in full:

#CannesLions2019: Brand Experience & Activations shortlist

19 Jun 2019

2019 Cannes Lions Creative e-Commerce winners

Here’s a reminder of the 2019 Creative e-Commerce Lions shortlist in full:

#CannesLions2019: Creative e-commerce shortlist

19 Jun 2019

The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!