Brand+safety | Bizcommunity

Results for brand+safety

News

Source: AdWeek Mark Read, CEO of WPP

Marketing & Media

WPP CEO Mark Read: AI is an opportunity, not a threat in the industry

31 Jan 2024

Marketing & Media

Warc report: Advertising spend to double in 2024

18 Jan 2024

Marketing & Media

#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life

Dean Kriel, Issued by RAPT Creative Agency 17 Jan 2024

Tech and AI with Invibes

Marketing & Media

Tech and AI with Invibes

Issued by Invibes Advertising 23 Nov 2023

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing & Media

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

If you want to capture your customers' attention, advertise on the big screen

Marketing & Media

If you want to capture your customers' attention, advertise on the big screen

Issued by aHead Marketing Services 1 Nov 2023

SPO: The fast-track to optimised media buying with Invibes

Marketing & Media

SPO: The fast-track to optimised media buying with Invibes

Issued by Invibes Advertising 18 Sep 2023

Marketing & Media

How to protect brand suitability and likeability in the age of AI-generated content

Jorge Palacios, Issued by Invibes Advertising 5 Sep 2023

Quality is king: Why ad UX should be top priority for advertisers

Marketing & Media

Quality is king: Why ad UX should be top priority for advertisers

Issued by Invibes Advertising 13 Jun 2023

Membrana Media: Empowering publishers with enhanced video production solution

Marketing & Media

Membrana Media: Empowering publishers with enhanced video production solution

Issued by Membrana Media 23 May 2023

Back to basics: Why in-feed?

Marketing & Media

Back to basics: Why in-feed?

Issued by Invibes Advertising 11 Apr 2023

Source: © Roberto Nickelson 2023 is the time for advertisers to hone their focus on contextually relevant environments says Mark Botha, head of digital at Mediamark

Marketing & Media

Contextual relevant digital channels count rather than scale

Mark Botha 27 Mar 2023

Tom Goddard. Source: Supplied.

Marketing & Media

President of WOO says collaboration is needed for industry success

13 Oct 2022

YouTube announces new ways for creators to make money, supporting the next wave of entrepreneurs

ICT

YouTube announces new ways for creators to make money, supporting the next wave of entrepreneurs

23 Sep 2022

Source: © Super Straho with the launch of Amazon in South Africa next year, local brands need to be prepared

Retail

Brands can't ignore Amazon - here are some hard lessons from abroad

20 Sep 2022

Marketing & Media

Gaming is a key advertising avenue for brands

Jamaine Chiwaye 14 Sep 2022

Nicole Capper, new VP of sales at Humanz. Source: Supplied.

Marketing & Media

#WomensMonth: Former Mrs South Africa Nicole Capper joins Humanz

Karabo Ledwaba 30 Aug 2022

Entravision 365 Digital brings mobile app performance solutions to African markets

Marketing & Media

Entravision 365 Digital brings mobile app performance solutions to African markets

Issued by 365 Digital 14 Jul 2022

What is the secret to growing and maintaining market share?

Marketing & Media

What is the secret to growing and maintaining market share?

Issued by Mamela Media 15 Jun 2022

Source: © seventyfour74

Marketing & Media

Media24 - DoubleVerify partnership to enhance revenue

2 Feb 2022

Marketing & Media

Have You Heard's in_Broadcasting launches conference series

Jessica Tennant 23 Nov 2021

Cheap data. An expensive mistake.

Marketing & Media

Cheap data. An expensive mistake.

Issued by Vicinity Media 11 Nov 2021

Purpose-driven ads: Reaching wider, while doing good

Marketing & Media

Purpose-driven ads: Reaching wider, while doing good

30 Sep 2021

GroupM South Africa supports 100% Black-owned OOH media owners with the Inclusivity Support Program - "INC"

Marketing & Media

GroupM South Africa supports 100% Black-owned OOH media owners with the Inclusivity Support Program - "INC"

Issued by GroupM 6 Sep 2021

Marketing & Media

INMA recognises 58 initiatives with top prizes in Global Media Awards

7 Jun 2021

Brands continue losing customer loyalty to cybercriminals, report reveals

ICT

Brands continue losing customer loyalty to cybercriminals, report reveals

Duane Nicol 1 Jun 2021

Carat releases findings from its 2021 Trends Report

Marketing & Media

Carat releases findings from its 2021 Trends Report

Issued by Dentsu 25 Feb 2021

Programmatic advertising in Africa - a friend or foe?

Marketing & Media

Programmatic advertising in Africa - a friend or foe?

Musa Kalenga & Samuel Segun 11 Feb 2021

WPP and TikTok announce global agency partnership

Marketing & Media

WPP and TikTok announce global agency partnership

3 Feb 2021

IAB South Africa rolls out Future of Measurement Survey

Marketing & Media

IAB South Africa rolls out Future of Measurement Survey

Issued by IAB South Africa 11 Dec 2020

Marketing & Media

Adapting to the ever-changing requirements of brand safety

Megan Sayle, Issued by Dentsu 3 Sep 2020

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Marketing & Media

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Juanita Pienaar 25 Aug 2020

IAB SA Future of Measurement Committee announcement

Marketing & Media

IAB SA Future of Measurement Committee announcement

Issued by IAB South Africa 19 Aug 2020

Now is the time for SA advertisers to reassess their ad-investment for the good of our society

Marketing & Media

Now is the time for SA advertisers to reassess their ad-investment for the good of our society

Britta Reid 22 Jul 2020

Ads that don't harm the gaming experience, but actually enhance it

Marketing & Media

Ads that don't harm the gaming experience, but actually enhance it

Issued by 365 Digital 28 May 2020

Image credit: Jo Szczepanska on .

Marketing & Media

Back to basics: brand-safe communication strategies for Covid-19 and beyond

Gayle Edmunds 15 Apr 2020

Image source: Gallo/Getty Images.

Marketing & Media

The great disruption

Federico de Nardis 3 Jan 2020

Image source: Gallo/Getty Images.

Marketing & Media

The next wave of programmatic will be driven by quality environments [report]

9 Dec 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Marketing & Media

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

365 Digital and OLX join forces to drive better results for advertisers

Marketing & Media

365 Digital and OLX join forces to drive better results for advertisers

Issued by 365 Digital 29 Aug 2019

Image credit: Rita Morais on Unsplash.

Marketing & Media

How publishing platforms make the most of human attention

Josephine Buys 29 Aug 2019

IAB SA Viewability White Paper

Marketing & Media

IAB SA Viewability White Paper

Issued by IAB South Africa 24 Jul 2019

Ad Tech Masterclass in Nigeria.

Marketing & Media

Creating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

Oovvuu CEO, Ricky Sutton. Image from .

Marketing & Media

SA publishers jointly launch video private marketplace

25 Jun 2019