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4 reasons why CFOs love data-drive creative
Marketing & Media
4 reasons why CFOs love data-drive creative

Johan Walters and Calvin van Rensburg, Issued by Incubeta 1 day

Source:
Marketing & Media
Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Brand building for the future with Invibes’ in-feed advertising
Marketing & Media
Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites
Marketing & Media
#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Source:
Marketing & Media
Warc report: Advertising spend to double in 2024

18 Jan 2024

Hanno Botha says we need to balance a human centered approach with AI. Source: Supplied.
Marketing & Media
#BizTrends2024: AI will fully transform the marketing industry, says Ford SA's Hanno Botha

Hanno Botha 12 Jan 2024

The future of marketing in the AI era
Marketing & Media
The future of marketing in the AI era

Issued by Wavemaker 9 Jan 2024

Display branding on BusinessTech has never been more popular in South Africa – here’s why
Marketing & Media
Display branding on BusinessTech has never been more popular in South Africa – here’s why

Issued by Broad Media 12 Dec 2023

Solving the multi-agency dilemma for CMOs
Marketing & Media
Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023

Data driven creative - when marketing is indistinguishable from magic
Marketing & Media
Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI
Retail
Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Source:
Marketing & Media
UK Ad market resilient in Q2 2023: Online channels drive growth

31 Oct 2023

Source: © 123rf Sales director at Reach Africa, Leslie Adams discusses the boom in mobile gaming across the continent - and why audio is the future for in-game advertising
Marketing & Media
The African Mobi Gamer: An untapped opportunity for advertisers

Leslie Adams 25 Oct 2023

Maximise campaign impact with Invibes' DCO
Marketing & Media
Maximise campaign impact with Invibes' DCO

Issued by Invibes Advertising 18 Oct 2023

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond
Marketing & Media
Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Source:
Marketing & Media
Warc Report: Instagram's projected global ad revenue to soar to $71bn by 2024

20 Sep 2023

SPO: The fast-track to optimised media buying with Invibes
Marketing & Media
SPO: The fast-track to optimised media buying with Invibes

Issued by Invibes Advertising 18 Sep 2023

Source:
Marketing & Media
Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

Revealed: the top-ranking media channels and brands in 2023
Marketing & Media
Revealed: the top-ranking media channels and brands in 2023

Issued by Kantar 6 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research
Marketing & Media
Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Delivering performance-based marketing
Marketing & Media
Delivering performance-based marketing

Issued by Ebony+Ivory 18 Aug 2023

Source: © 123rf The past decade has seen the consumption of alcohol by category change significantly in South Africa
Retail
SA's alcohol brand consumption changes dramatically

17 Jul 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere
Marketing & Media
Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope
Marketing & Media
Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

Embracing AI, unleashing creativity, and navigating the future
Marketing & Media
Embracing AI, unleashing creativity, and navigating the future

Issued by Dentsu 29 Jun 2023

Source © Sports Industry Awards Sport in South Africa remains “serious business says the Nielsen Sports South Africa’s 2022 SA Sports Landscape report
Marketing & Media
The serious business of sport in South Africa

1 Jun 2023

Source: Supplied. Yellow Card's chief executive officer, Chris Maurice
Finance
#AfricaMonth: How Yellow Card hit 1 million users in pursuit of inclusive finance

Katja Hamilton 18 May 2023

Source © Kaspars Grinvalds With the current economic climate, app marketers are under pressure to deliver results
Marketing & Media
4 tactics for app marketers to weather tough times

Netta Lev Sadeh 4 May 2023

SA Liquor Advertising Report 2023
Marketing & Media
SA Liquor Advertising Report 2023

Issued by Ornico 2 May 2023

Source:
Marketing & Media
Value-based bidding: Increasing ROI from digital media

Natasha de Koning 14 Apr 2023

Image supplied. The Shoprite Group of Companies/ ShopriteX received a standing ovation for being named The Brand of the Year at this year's MMA SA Smarties Awards
Marketing & Media
Nando's & VMLY&R and The Shoprite Group of Companies / ShopriteX take top spots in MMA SA Smarties Awards

3 Apr 2023

Top 10 digital myths you should stop believing in 2023
Marketing & Media
Top 10 digital myths you should stop believing in 2023

Katherine McInnes, Issued by Meltwater 30 Mar 2023

Outdoor Network is flipping the switch on load shedding
Marketing & Media
Outdoor Network is flipping the switch on load shedding

Issued by Twiga Communications 7 Mar 2023

Source:
Marketing & Media
Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Fast Food Advertising Report 2023
Marketing & Media
Fast Food Advertising Report 2023

Issued by Ornico 20 Feb 2023

Big tech is firing employees by the thousands. Why? And how worried should we be?
ICT
Big tech is firing employees by the thousands. Why? And how worried should we be?

Nathalie Collins, Jeff Volkheimer, Paul Haskell-Dowland 15 Feb 2023

Source © The Citizen While South Africans love overseas brands, they also love local brands such as Nando's
Marketing & Media
Unpacking SA's marketing economy

9 Feb 2023

Source:
Marketing & Media
5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

#BizTrends2023: Brands need a resolute attitude, but opportunities still abound
Marketing & Media
#BizTrends2023: Brands need a resolute attitude, but opportunities still abound

Roan Mackintosh 27 Jan 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.
Marketing & Media
#BizTrends2023: Post-pandemic, CMOs face unknowns head on

linah maigurira 16 Jan 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry
Marketing & Media
#BizTrends2023: Global trends that will impact SA's creative industry

Johanna McDowell 9 Jan 2023

Source:
Marketing & Media
Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Source:
Marketing & Media
Warc releases The Marketer's Toolkit 2023: Future of Digital Commerce

15 Dec 2022

Source:
Marketing & Media
8 ways to boost your online sales during the festive season

Keleneha-Mohato Molefe 24 Nov 2022

How to get your brand ahead this Black Friday
Retail
How to get your brand ahead this Black Friday

Issued by TDMC 21 Nov 2022

Source:
Marketing & Media
Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results
Marketing & Media
Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.
Marketing & Media
7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

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