LONDON: Rick Boyko, director and professor of VCU Brandcenter and former co-president chief creative officer of Ogilvy & Mather North America, is taking over the Roger Hatchuel Academy deanship from Michael Conrad. Founded in 2003, the academy provides a complimentary course week to a selection of 35 advertising students from around the world. While attending the week-long festival, the students are taught by both the dean of the academy and by tutor Clive Challis, head of the advertising course at Central Saint Martins in London, who provides daily training sessions and guides the students through their schedule. They also have a series of tutorials held by leading advertising figures.
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