It attracts young readers into the newspaper through the sports section, but encourages them to go into the rest of the newspaper to seek out related editorial content, through a series of exercises that can be used in schools or at home.
WAN-IFRA and the IASN are providing the passport to newspapers worldwide, which can then offer them during the World Cup in South Africa in June to readers and their families, through in-paper or insertable formats. The materials can be found at www.wan-ifra.org/youngreader in English, French, German, Italian, Portuguese, Russian and Spanish.
The Football Passport is supported by French football legend Emmanuel Petit and by Norske Skog, the Norway-based paper producer, as part of its partnership in WAN-IFRA¹s Newspapers in Education Development Project. Newspapers are encouraged to find local sponsors to make the passport as widely available as possible.
WAN-IFRA conducts young readership development activities to support the development of literacy and civic values among the young and to help newspapers worldwide better engage this crucial audience. Activities include training, research, resource creation and networking. Key areas include: putting youth at the core of a newspaper¹s strategy and encouraging innovation in newspapers in education, editorial and marketing practice and youth journalist programmes.
For more information, go to www.wan-ifra.org/youngreader.
