The SABC was one of the inaugural sponsors of PROMAX/BDA Africa in 2006 and has since strengthened its partnership with the organisers of the event.
The sponsorship agreement includes sponsoring the keynote speaker as well as the PROMAX Muse and BDA Isis Awards ceremony.
The conference brings together creative minds in marketing, promo producing and advertising from all over the world. Delegates get exposed to the latest global trends and developments in the creating and producing of promos.
