Main facts from the survey:
Social media sites were chosen as the most popular channel of communication, 41% of respondents mentioned it is more important that e-mail. Other 38% use SMS and Chat Messengers as their main form of communication.
"We do data collection campaigns for some of our clients and it was important for us to understand the real value of e-mail. We felt that in Nigeria and West Africa, e-mail was less used as an active channel for communication, but the results we got were surprising anyway", Vytas Paukstys, CEO and founder of Eskimi, commented on the results.