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Alliance Media all-women power team wins best OOH company in Botswana

Alliance Media's all-women team was awarded the Diamond Award at the PMR (Professional Management Review) Awards at the end of February 2018...

Issued by Alliance Media 4 Apr 2018

'Frozen' Castle Lite billboard in Tanzania sends chills

Eye-catching frozen billboard for Castle Lite Draught brand in Tanzania...

23 Mar 2018

Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group has acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets...

Issued by Provantage Media Group 9 Feb 2018

Key appointments at JCDecaux Africa

JCDecaux Sub-Saharan Africa, has announced three key appointments to their traditional and digital outdoor advertising team in Africa, as their network on the continent expands...

1 Feb 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own...

Issued by JCDecaux 7 Dec 2017

Simplicity to the power of three

Today consumers are spoilt for choice. The question is whether the increasing number of options are stimulating purchase, or causing purchase-paralysis...

By Glen Meier 13 Nov 2017

Digital video walls for African OOH market

A new digital format in the African out of home market has been introduced by JCDecaux Sub-Saharan Africa: digital video walls...

16 Oct 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...

6 Jul 2017

Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign...

3 Jul 2017

Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research...

27 Jun 2017

Alliance Media invests further into Africa

Alliance Media has made a significant donation to Trees for the Future which will see 5,000 indigenous trees being planted across various African countries...

Issued by Alliance Media 1 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 24 May 2017

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