Advertise on Bizcommunity

Subscribe to industry newsletters

Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group has acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets...

Issued by Provantage Media Group 9 Feb 2018

Key appointments at JCDecaux Africa

JCDecaux Sub-Saharan Africa, has announced three key appointments to their traditional and digital outdoor advertising team in Africa, as their network on the continent expands...

1 Feb 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own...

Issued by JCDecaux 7 Dec 2017

Simplicity to the power of three

Today consumers are spoilt for choice. The question is whether the increasing number of options are stimulating purchase, or causing purchase-paralysis...

By Glen Meier 13 Nov 2017

Digital video walls for African OOH market

A new digital format in the African out of home market has been introduced by JCDecaux Sub-Saharan Africa: digital video walls...

16 Oct 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...

6 Jul 2017

Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign...

3 Jul 2017

Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research...

27 Jun 2017

Alliance Media invests further into Africa

Alliance Media has made a significant donation to Trees for the Future which will see 5,000 indigenous trees being planted across various African countries...

Issued by Alliance Media 1 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 24 May 2017

FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges...

5 May 2017

Creating transparency in outdoor in Africa

The importance of using data and being transparent in the outdoor media planning and buying process...

27 Mar 2017

Show more

International

A South African's guide to moving to and making it in Malta: The secret language of doors

To understand something about living in Malta, you need a little architectural history. Actually you need a lot of architectural history, but I'll go gently...

By Marcus 'The Maltese Falcon' Brewster 14 hours ago

Package and Product Design grand jury announced for NYF Advertising Awards

The members of the 2018 Package and Product Design Live Session grand jury has been announced by the New York Festivals (NYF) International Advertising Awards.

17 hours ago

#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology (FIT) graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product.

By Jessica Tennant 17 hours ago

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy.

By John Sinclair 3 days ago

UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix. The report, announced recently by Razors Edge Business Intelligence, analyses the loyalty programmes operated by the UK's top 350 retailers, 48 loyalty programmes in all.

3 days ago

Show more