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#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...

6 Jul 2017

Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign...

3 Jul 2017

Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research...

27 Jun 2017

Alliance Media invests further into Africa

Alliance Media has made a significant donation to Trees for the Future which will see 5,000 indigenous trees being planted across various African countries...

Issued by Alliance Media 1 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 24 May 2017

FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges...

5 May 2017

Creating transparency in outdoor in Africa

The importance of using data and being transparent in the outdoor media planning and buying process...

27 Mar 2017

#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

Alliance Media is voted the best billboard company in Botswana!

Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards...

Issued by Alliance Media 7 Feb 2017

The future of out-of-home is here, with Uber (of course)

Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips...

6 Feb 2017

SGI Dubai 2017 will cater to printing industry needs in Africa

Printing revenues in the MENA region are forecast to grow by 7.2% per annum, reaching US$26 billion by 2018...

23 Nov 2016

Key OOH activation in Harare

Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe...

4 Nov 2016

Alliance Media partners with Botswana at 50

Botswana celebrates its 50th year of independence this month and Alliance Media, who has been operating in Botswana for 18 years of this period, is joining in the celebrations...

Issued by Alliance Media 28 Oct 2016

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International

QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company, which forms part of the $200 billion global direct selling industry, aims to offer quality consumer products and elevate standards of living by encouraging the spirit of entrepreneurship.

22 Sep 2017

Tongji University students tackle rhino horn demand management in China using design

Although trading rhino horn has been illegal in China since 1993, this prohibited activity remains widespread in the country. Forty students from China's Tongji University in Shanghai have spent the last few months contributing to the fight against rhino poaching in Africa.

22 Sep 2017

Creative Hall of Fame adds five more legends

The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee.

21 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy, as only 7% of sales leaders and 9% of chief marketing executives view themselves as the owner of the customer experience, leaving this vital revenue-directing opportunity area without oversight and collective direction.

19 Sep 2017

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 18 Sep 2017

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