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Primedia Outdoor extends branding opportunities in the heart of Harare
Primedia Outdoor extends branding opportunities in the heart of Harare

In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe...

Issued by Primedia Outdoor 30 Apr 2018

Alliance Media's iconic OOH site makes national TV
Alliance Media's iconic OOH site makes national TV

Alliance Media in partnership with Coca-Cola, has created an iconic and innovative OOH billboard site by projecting onto the well-known Cham Towers building in Kampala, Uganda...

Issued by Alliance Media 24 Apr 2018

Alliance Media all-women power team wins best OOH company in Botswana
Alliance Media all-women power team wins best OOH company in Botswana

Alliance Media's all-women team was awarded the Diamond Award at the PMR (Professional Management Review) Awards at the end of February 2018...

Issued by Alliance Media 4 Apr 2018

'Frozen' billboard for Castle Lite Draught.
'Frozen' Castle Lite billboard in Tanzania sends chills

Eye-catching frozen billboard for Castle Lite Draught brand in Tanzania...

23 Mar 2018

Provantage Media Group acquires majority stake in Global Outdoor Systems
Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group has acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets...

Issued by Provantage Media Group 9 Feb 2018

Diana Mtombeni.
Key appointments at JCDecaux Africa

JCDecaux Sub-Saharan Africa, has announced three key appointments to their traditional and digital outdoor advertising team in Africa, as their network on the continent expands...

1 Feb 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights
#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa
JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own...

Issued by JCDecaux 7 Dec 2017

Image credit: Pixabay via .
Simplicity to the power of three

Today consumers are spoilt for choice. The question is whether the increasing number of options are stimulating purchase, or causing purchase-paralysis...

By Glen Meier 13 Nov 2017

JCDecaux digital wall.
Digital video walls for African OOH market

A new digital format in the African out of home market has been introduced by JCDecaux Sub-Saharan Africa: digital video walls...

16 Oct 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa
#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Integrated Nigerian campaign delivers for Johnnie Walker
Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...

6 Jul 2017

Image supplied.
Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign...

3 Jul 2017

Game City Mall, Botswana
Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research...

27 Jun 2017

Alliance Media invests further into Africa
Alliance Media invests further into Africa

Alliance Media has made a significant donation to Trees for the Future which will see 5,000 indigenous trees being planted across various African countries...

Issued by Alliance Media 1 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia
Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 24 May 2017

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FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges...

5 May 2017

Super LED, Nairobi, Kenya
Creating transparency in outdoor in Africa

The importance of using data and being transparent in the outdoor media planning and buying process...

27 Mar 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

Alliance Media is voted the best billboard company in Botswana!
Alliance Media is voted the best billboard company in Botswana!

Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards...

Issued by Alliance Media 7 Feb 2017

Picture: Supplied
The future of out-of-home is here, with Uber (of course)

Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips...

6 Feb 2017

SGI Dubai 2017 will cater to printing industry needs in Africa
SGI Dubai 2017 will cater to printing industry needs in Africa

Printing revenues in the MENA region are forecast to grow by 7.2% per annum, reaching US$26 billion by 2018...

23 Nov 2016

Key OOH activation in Harare
Key OOH activation in Harare

Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe...

4 Nov 2016

Alliance Media partners with Botswana at 50
Alliance Media partners with Botswana at 50

Botswana celebrates its 50th year of independence this month and Alliance Media, who has been operating in Botswana for 18 years of this period, is joining in the celebrations...

Issued by Alliance Media 28 Oct 2016

Alliance Media helps Lesotho celebrate 50 years of independence
Alliance Media helps Lesotho celebrate 50 years of independence

Lesotho celebrated its 50th year of independence on 4 October and Alliance Media, who has business investments in the country, is helping Lesotho celebrate...

Issued by Alliance Media 27 Oct 2016

Now this is what I call advertising
Now this is what I call advertising

Dentsu Aegis Network Tanzania recently flighted a billboard with a clever play on words, creating not only a lasting impression in the minds of consumers but also a brand story for Ndovu, special malt beer...

Issued by Dentsu Aegis Network 25 Oct 2016

Alliance Media's steaming Sadza billboard
Alliance Media's steaming Sadza billboard

Along Churchill road in Harare, the Alliance Media billboard advertising Red Seal Sadza is making use of the outdoor advertising space like no one has before...

Issued by Alliance Media 20 Oct 2016

Image by 123RF
Five key shifts shaping Africa's entertainment and media industry

The internet, video games, television, and filmed entertainment segments of sub-Saharan Africa's entertainment and media industry are projected to continue to show growth up to 2020...

26 Sep 2016

Primedia OOH Africa
Biggest LED screen in East Africa switched on in Nairobi

Primedia OOH Africa recently launched a new Super-LED screen in the heart of Nairobi, Kenya's capital city and the economic hub of East Africa...

20 Sep 2016

Video wall at Ikeja City Mall
Mall culture continues to take off in Nigeria

The world class Ikeja City Mall leads the way as mall culture takes off in Nigeria...

By Johan Haupt 13 Sep 2016

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