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Simplicity to the power of three

Today consumers are spoilt for choice. The question is whether the increasing number of options are stimulating purchase, or causing purchase-paralysis...

By Glen Meier 13 Nov 2017

JCDecaux digital wall.
Digital video walls for African OOH market

A new digital format in the African out of home market has been introduced by JCDecaux Sub-Saharan Africa: digital video walls...

16 Oct 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa
#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Integrated Nigerian campaign delivers for Johnnie Walker
Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...

6 Jul 2017

Image supplied.
Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign...

3 Jul 2017

Game City Mall, Botswana
Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research...

27 Jun 2017

Alliance Media invests further into Africa
Alliance Media invests further into Africa

Alliance Media has made a significant donation to Trees for the Future which will see 5,000 indigenous trees being planted across various African countries...

Issued by Alliance Media 1 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia
Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 24 May 2017

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FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges...

5 May 2017

Super LED, Nairobi, Kenya
Creating transparency in outdoor in Africa

The importance of using data and being transparent in the outdoor media planning and buying process...

27 Mar 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

Alliance Media is voted the best billboard company in Botswana!
Alliance Media is voted the best billboard company in Botswana!

Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards...

Issued by Alliance Media 7 Feb 2017

Picture: Supplied
The future of out-of-home is here, with Uber (of course)

Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips...

6 Feb 2017

SGI Dubai 2017 will cater to printing industry needs in Africa
SGI Dubai 2017 will cater to printing industry needs in Africa

Printing revenues in the MENA region are forecast to grow by 7.2% per annum, reaching US$26 billion by 2018...

23 Nov 2016

Key OOH activation in Harare
Key OOH activation in Harare

Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe...

4 Nov 2016

Alliance Media partners with Botswana at 50
Alliance Media partners with Botswana at 50

Botswana celebrates its 50th year of independence this month and Alliance Media, who has been operating in Botswana for 18 years of this period, is joining in the celebrations...

Issued by Alliance Media 28 Oct 2016

Alliance Media helps Lesotho celebrate 50 years of independence
Alliance Media helps Lesotho celebrate 50 years of independence

Lesotho celebrated its 50th year of independence on 4 October and Alliance Media, who has business investments in the country, is helping Lesotho celebrate...

Issued by Alliance Media 27 Oct 2016

Now this is what I call advertising
Now this is what I call advertising

Dentsu Aegis Network Tanzania recently flighted a billboard with a clever play on words, creating not only a lasting impression in the minds of consumers but also a brand story for Ndovu, special malt beer...

Issued by Dentsu Aegis Network 25 Oct 2016

Alliance Media's steaming Sadza billboard
Alliance Media's steaming Sadza billboard

Along Churchill road in Harare, the Alliance Media billboard advertising Red Seal Sadza is making use of the outdoor advertising space like no one has before...

Issued by Alliance Media 20 Oct 2016

Image by 123RF
Five key shifts shaping Africa's entertainment and media industry

The internet, video games, television, and filmed entertainment segments of sub-Saharan Africa's entertainment and media industry are projected to continue to show growth up to 2020...

26 Sep 2016

Primedia OOH Africa
Biggest LED screen in East Africa switched on in Nairobi

Primedia OOH Africa recently launched a new Super-LED screen in the heart of Nairobi, Kenya's capital city and the economic hub of East Africa...

20 Sep 2016

Video wall at Ikeja City Mall
Mall culture continues to take off in Nigeria

The world class Ikeja City Mall leads the way as mall culture takes off in Nigeria...

By Johan Haupt 13 Sep 2016

Alliance Media acquires Imagination Outdoor in Mozambique
Alliance Media acquires Imagination Outdoor in Mozambique

Alliance Media Mozambique has concluded the purchase of Imagination Outdoor, previously owned by MOP Portugal...

Issued by Alliance Media 6 Sep 2016

Outdoor: Key to integration
Outdoor: Key to integration

Outdoor was the most popular category at Cannes this year with a total number of 5367 entries. Out of this 127 Lions were awarded...

17 Aug 2016

What opportunities do Pokémon Go and changing OOH behaviour create for business?
What opportunities do Pokémon Go and changing OOH behaviour create for business?

You've probably already heard the global stats - Pokémon Go had more active daily users in its first week than Twitter and was grossing $6m+ per day from in-app sales...

By Bruce Burgess 12 Aug 2016

Buying billboards in Lagos and other tales
Buying billboards in Lagos and other tales

Johan Haupt of Primedia's Out of Home Africa division, sets out to answer the perennial question: "How many billboards do I need?"...

By Johan Haupt 1 Aug 2016

Victoria Falls, Zimbabwe
OOH measurement across Africa explored at PAMRO

Several papers at this year's PAMRO conference will tackle OOH measurement across Africa...

19 Jul 2016

When the going gets tough, the tough do more research
When the going gets tough, the tough do more research

A recent downgrade in Africa's predicted growth reflects many of the difficulties facing sub-Saharan Africa...

22 May 2016

'Connect, Diversify, Grow' at FESPA Africa
'Connect, Diversify, Grow' at FESPA Africa

There is an increased focus on Sub-Saharan Africa this year at FESPA Africa...

5 May 2016

Jean Sébastien Decaux
Making sense of the city

JCDecaux acquired Continental Outdoor Media in June last year. At a recent function at the Maslow Hotel in Sandton, Gauteng, Jean Sébastien Decaux...

By Danette Breitenbach 21 Apr 2016

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