Don't talk to me, talk to my chatbot

We've all heard about chatbots. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this artificial intelligence for brands?...

By Belinda Kayton 17 Sep 2018

How digital is driving media growth in Africa

Affluent consumers in Africa are at the forefront of adopting new technologies and social media is now considered the first port of call for news...

14 Sep 2018

Celebrating Africa's digital heroes in 2018

AfricaCom will once again reward the success and innovation of those companies and individuals in Africa that are leading Africa through the Fourth Industrial Revolution...

14 Sep 2018

Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Does influence come at too high a price?

Steve Jobs, Mark Zuckerberg and Cheryl Sandberg all achieved celebrity status and added clout to their companies' social media presence. But once you hitch a personality to your brand, their actions (good or bad) are nearly impossible to uncouple from their business...

By Estelle Nagel 13 Sep 2018

Power to the publisher or death to memes? The Copyright Directive debate...

NEWSWATCH: In a move to update internet copyright legislation and give publishing companies more power against internet behemoths, the European Parliament approved the Copyright Directive on Wednesday amid protests...

13 Sep 2018

Results from WE Communications' Brands in Motion 2018 global study released

WE Communications has released results from its Brands in Motion 2018 global study. The data revealed that consumers worldwide continue to demand innovation...

13 Sep 2018

Detailed 'PR value' media monitoring service for Africa

APO Group launches enhanced press release monitoring service for Africa and the Middle East...

10 Sep 2018

#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Foods, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard...

By Leigh Andrews 10 Sep 2018

Nigerian WhatsApp chatbot launched for UBA bank

Clickatell Transact enables United Bank for Africa (UBA) to launch Chat Banking on WhatsApp in Nigeria...

7 Sep 2018

OSN and Huawei ink new strategic IPTV partnership

OSN and Huawei, will provide a turnkey IPTV solution which allows telecom operators to deliver a state-of-the-art TV experience along with premium content...

By Yuveshen Darmalingum 6 Sep 2018

Influencers: Dead or alive?

Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?

By Keenan Bouwer 6 Sep 2018

African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

Social media strategies beyond content plans: Embrace the mosh pit

Social media is not a marketing channel, rather it's a mosh pit of conversations that surround our marketing channels. If it were a channel, we would be able to control its distribution and conversation better...

By Mike Saunders 4 Sep 2018

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