In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 22 Jun 2017
Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...
Leigh Andrews 20 Jun 2017
The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...
Lauren Hartzenberg 27 Mar 2017
‘Omnichannel' is not merely a business buzzword, it's the new retail reality. Amanda Herson, e-commerce director for the Cape Union Mart Group, shared her thoughts...
Lauren Hartzenberg 20 Mar 2017
Moving Tactics has partnered with Hungry Lion, one of the fastest growing Quick-Service Restaurants (QSR) in South Africa, to implement a dynamic digital signage solution within their stores in South Africa and Africa.
Moving Tactics 29 Oct 2013
Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Bizcommunity.com 13 Feb 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
Steve Cragg 15 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
Asian direct selling company, QNet, is expanding its operations into East Africa. The company, which forms part of the $200 billion global direct selling industry, aims to offer quality consumer products and elevate standards of living by encouraging the spirit of entrepreneurship.
3 days ago
NEW YORK, US - Many of the world's largest retailers and food companies have agreed to better labelling of products by 2020 in a bid to radically cut food waste, they announced Wednesday.
3 days ago
MILAN, Italy - Fashion week roared into Milan on Wednesday with a line-up of hotly anticipated shows from fresh talent as well as luxury titans ranging from Moschino to Armani, who are battling for their share of a rebounding market.
21 Sep 2017
NEW YORK, US - Retailer Toys 'R' Us has filed for Chapter 11 bankruptcy protection in a US court, the company said, amid heavy debt and a tough environment for brick-and-mortar stores. The chain which sells toys and baby products in the United States as well 38 other countries and jurisdictions joins other traditional retailers that are struggling to compete with the likes of Amazon.
19 Sep 2017
New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy, as only 7% of sales leaders and 9% of chief marketing executives view themselves as the owner of the customer experience, leaving this vital revenue-directing opportunity area without oversight and collective direction.
19 Sep 2017