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QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry...

1 day ago

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Hot leads: What you need to know about responsive lead generation

Businesses are slowly but surely switching their big data outlook from one of fear to one of appreciation of its usefulness. Gareth Mountain, Olico executive, explains how you can use responsive lead generation to effectively turn your marketing into a profit centre...

By Leigh Andrews 5 Jun 2017

Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

BBC Worldwide licenses 400 hours of programming across Africa

At MipTV in Cannes, BBC Worldwide announced it has licensed over 400 hours of programming across Africa in the first part of 2017...

12 Apr 2017

The hard-learned lessons of personalised marketing

With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality...

By John Beaumont and Melanie Bockemuehl 31 Mar 2017

A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

Top tips for face-to-face selling

It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...

By Jared Koning 20 Feb 2017

10 ways to increase sales through effective negotiation

A common sense rule to follow is: there is direct relationship between improving your negotiation skills and your personal motivation to sell. Improving one will improve the other. It is that simple...

By Jared Koning 6 Jan 2017

Deep analytics bump up sales and marketing for banks

The new hype is the ability to analyse various types of information that are not based at the same location - termed deep analytics...

30 Dec 2016

Nine ways to scale your sales team

Thinking about hiring some new salespeople for your growing company? When your business begins to expand, there comes a time when you need to increase your sales team. There are a lot of factors to consider...

By James White 21 Dec 2016

Warm up to cold calling and yield better results for your agency

In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment...

By Johanna McDowell 19 Oct 2016

Three sales and marketing apps to use

The world has proved more digital than we could've imagined. We can basically conduct all our business anywhere, with mobile phones and Internet access...

By Guest Contributor 18 Oct 2016

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International

Tongji University students tackle rhino horn demand management in China using design

Although trading rhino horn has been illegal in China since 1993, this prohibited activity remains widespread in the country. Forty students from China's Tongji University in Shanghai have spent the last few months contributing to the fight against rhino poaching in Africa.

1 day ago

Creative Hall of Fame adds five more legends

The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee.

2 days ago

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 18 Sep 2017

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