Subscribe to industry newsletters

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

Redi's book on Khwezi racks up super sales
Redi's book on Khwezi racks up super sales

Former talk show host Redi Tlhabi's book, Khwezi: The Remarkable Story of Fezekile Ntsukela Kuzwayo, an account of the life of President Jacob Zuma's rape accuser, has been an instant hit...

By Nomahlubi Jordaan and Ernest Mabuza 29 Sep 2017

QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and QNet Country Representative for Tanzania Benjamin Mariki cut the ribbon during the opening of QNet agent office in Tanzania.
QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry...

22 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report
Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Gareth Mountain, Olico executive.
Hot leads: What you need to know about responsive lead generation

Businesses are slowly but surely switching their big data outlook from one of fear to one of appreciation of its usefulness. Gareth Mountain, Olico executive, explains how you can use responsive lead generation to effectively turn your marketing into a profit centre...

By Leigh Andrews 5 Jun 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

BBC Worldwide licenses 400 hours of programming across Africa
BBC Worldwide licenses 400 hours of programming across Africa

At MipTV in Cannes, BBC Worldwide announced it has licensed over 400 hours of programming across Africa in the first part of 2017...

12 Apr 2017

(c) kantver -
The hard-learned lessons of personalised marketing

With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality...

By John Beaumont and Melanie Bockemuehl 31 Mar 2017

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

(c) warrengoldswain -
Top tips for face-to-face selling

It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...

By Jared Koning 20 Feb 2017

10 ways to increase sales through effective negotiation
10 ways to increase sales through effective negotiation

A common sense rule to follow is: there is direct relationship between improving your negotiation skills and your personal motivation to sell. Improving one will improve the other. It is that simple...

By Jared Koning 6 Jan 2017

Deep analytics bump up sales and marketing for banks
Deep analytics bump up sales and marketing for banks

The new hype is the ability to analyse various types of information that are not based at the same location - termed deep analytics...

30 Dec 2016

Nine ways to scale your sales team
Nine ways to scale your sales team

Thinking about hiring some new salespeople for your growing company? When your business begins to expand, there comes a time when you need to increase your sales team. There are a lot of factors to consider...

By James White 21 Dec 2016

123RF
Warm up to cold calling and yield better results for your agency

In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment...

By Johanna McDowell 19 Oct 2016

Three sales and marketing apps to use
Three sales and marketing apps to use

The world has proved more digital than we could've imagined. We can basically conduct all our business anywhere, with mobile phones and Internet access...

By Guest Contributor 18 Oct 2016

Making sales conferences deliver results
Making sales conferences deliver results

Many companies throw lavish sales conferences annually, but are these conferences resulting in just a fun event or do they actually impart knowledge, sending a driven, passionate and more skilled sales-workforce back to the grind the next day...?

By Kim Currin 10 Oct 2016

The power shift of sales
The power shift of sales

While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated...

22 Jun 2016

Image by 123RF
How to survive in media sales

The role of the media sales professional is changing rapidly...

31 May 2016

Lead generation crucial as year rolls out
Lead generation crucial as year rolls out

In tough economic times, whether or not the past year has been a good or a bad one, starting the year with the aim of achieving sales goals is a positive beginning...

15 Feb 2016

Six sales trends shaping industry
Six sales trends shaping industry

The sales environment of today is focused on selling value to clients rather than solutions or products, which demands a solid understanding of the client's requirements and highly skilled sales representatives...

11 Dec 2015

In an economic crunch, the client is king
In an economic crunch, the client is king

I remember a time when agency was king. We had the prerogative to determine our fees and to dictate our work to the consumer. In these times, the most adventurous and daring work came to light...

By Takudzwa Madzikanda 7 Sep 2015

[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry
[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry

Tune in to the Biz Takeouts Marketing & Media radio show, 25 June 2015, from 9-10am, as show host Warren Harding chats to David Ferguson, Styli Charalambous and Nic Haralambous...

24 Jun 2015

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA
[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 21 May 2015, from 9-10am, as show host Warren Harding chats to Daniel Gross, Gerhard de Kock and Jacqui Maroun...

20 May 2015

[Biz Takeouts Lineup] 131: The Pendoring Ad Awards campaign
[Biz Takeouts Lineup] 131: The Pendoring Ad Awards campaign

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 14 May 2015, from 9-10am, as show host Warren Harding chats to Tiaan Ras...

13 May 2015

Online webinars look at brand experience in African context
Online webinars look at brand experience in African context

GfK South Africa has launched a series of free online webinars on delivering positive brand experience in order to grow sales in South Africa...

12 May 2015

[Biz Takeouts Lineup] 130: This is Me, EFC Africa and Digital Planet
[Biz Takeouts Lineup] 130: This is Me, EFC Africa and Digital Planet

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 7 May 2015, from 9-10am, as show host Warren Harding chats to Mark Chirnside, Cairo Howarth and Neil Watson...

6 May 2015

Andrew Cook
Six of the worst customer service practices... and how to fix them

Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers...

By Andrew Cook 28 Oct 2014

Show more