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Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Get to grips with CX and the customer journey now, or else...

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey...

By Leigh Andrews 7 Dec 2017

The art of anthropology and B2B communication

While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing...

By Claire Denham-Dyson 24 Nov 2017

The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 17 Nov 2017

Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry...

22 Sep 2017

Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries...

2 Aug 2017

How advertising's ugly duckling has turned into a swan

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...

By Bronwyn Williams 13 Jul 2017

Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable...

By Andrew MacKenzie 20 Mar 2017

10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards...

Issued by Mobitainment 13 Dec 2016

Making complaints work for your business

No matter how brilliant your business is, at some stage someone is going to complain. It's how you deal with it that counts...

16 Nov 2016

Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor...

By Jacques van Wyk 2 Nov 2016

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In search of gold: Judging the awards of The One Club for Creativity

Much has been said about the sensation of winning a One Show Pencil or an ADC Cube, but what is it like to judge these two world-class creative competitions?

19 hours ago

Facebook, Google warn Singapore against 'fake news' law

SINGAPORE, Asia - Internet giants Facebook and Google on Thursday testified before a parliamentary committee in Singapore as they warned the city-state against introducing new laws to combat "fake news", saying that existing legislation is adequate to address the problem.

21 hours ago

#OneShow2018: Eva Santos's judging pick of the day

The One Show and Art Directors' Club's judging is taking place on location on Punta Cana, Dominican Republic from 11-24 March 2018. In order to keep the rest of the world intrigued and informed, they'll be sharing selected judges' picks of the day throughout the judging process.

22 hours ago

Australian media firms fail in Rebel Wilson bid

SYDNEY, Australia - Six Australian media companies seeking to join the battle against a record Aus$4.5 million (US$3.5 million) defamation payout to Hollywood star Rebel Wilson had their case knocked back on Thursday.

1 day ago

Tarifa-Tangier African Film Festival launched

This year marks the 15th anniversary of the Tarifa-Tangier African Film Festival (FCAT).

1 day ago

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