World Travel Market Africa 2018

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VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Western Cape wine tourism taps into big data, grows SA travel industry

According to Margi Biggs, convenor of the annual Business of Wine and Food Tourism, wine tourists in the Western Cape are increasingly opting for guided tours with a growing preference for tailor-made itineraries to suit their specific interests...

17 Apr 2018

New luxurious hotel for Victoria Falls

From early 2019, Mbano Manor will offer a unique and nature-based travel experience for the global, high-end tourist who seeks comfort and privacy to commune with nature...

By John Kachembere 13 Apr 2018

#WTMA18: 2018 African Responsible Tourism Awards finalists announced

The finalists for the 2018 African Responsible Tourism Awards have been announced, competing in five categories as well as for the much-coveted 'Overall Winner'. Who will take the top spots?

12 Apr 2018

Western Cape economy, communities benefit from R5bn Airbnb boost

New data released by Airbnb, which looks at host earning and guest spending, shows the home sharing company has had a positive impact on the growth of guests and on local families, communities and businesses...

12 Apr 2018

Millennials set to reshape the luxury industry through innovation

Research shows that luxury hotels have yet to unleash the full potential of innovation needed to attract and retain millennials. The simple fact that traditional luxury hotels and millennials appear at odds raises a straightforward question...

By Dr. Carlos Martin-Rios 11 Apr 2018

FlySafair named Best Airline Africa and Indian Ocean by TripAdvisor travellers

FlySafair has been named Best Airline Africa and Indian Ocean in the 2018 TripAdvisor Travellers' Choice awards for Airlines, which highlights the world's top carriers...

9 Apr 2018

AccorHotels, Mantis Group partners to boost ecotourism footprint in Africa

This partnership is accompanied by the launch of Community Conservation Fund Africa (CCFA), which aims to amplify both groups' commitment towards preventing the accelerating decline of Africa's wildlife...

6 Apr 2018

Africa's great migrations are failing but there is a solution - and you can eat it too

With colonial-era subsidies of the fencing system gone, what's left is a lose-lose system that hinders local farmers, tourism and sustainability...

By Penny van Oosterzee 6 Apr 2018

February shows rebound in passenger traffic growth

"As expected, we saw a return to stronger demand growth in February, after the temporary slowdown in January. This is supported by a robust economic backdrop and solid business confidence."

6 Apr 2018

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

Africa: On a roller coaster ride

Elections are very important for the hospitality industry in Africa. Investors - those who stay in hotels, and those who invest in them - need stability, which breeds confidence, and that means economic growth...

By Trevor Ward 5 Apr 2018

Consumerisation of travel: Millennials changing the face of business travel

Millennials will soon become the largest group of travel customers, driving the evolution of the industry with a demand for cutting-edge digital solutions and a thirst for more 'bleisure'...

3 Apr 2018

Why Zanzibar was chosen for East Africa's greenest hotel

Said Salim Awadh Bakhresa, owner of the 106-roomed Hotel Verde Zanzibar - Azam Luxury Resort & Spa which recently opened its doors to the public, said he chose this particular piece of paradise due to the increasing popularity of...

29 Mar 2018

Travel and tourism creates seven million new jobs worldwide

WTTC's annual Economic Impact Research shows that travel and tourism were responsible for the creation of seven million new jobs worldwide. The report also shows that 2017 was a bumper year for the global travel and tourism sector...

29 Mar 2018

How the internet is reshaping World Heritage and our experience of it

Most people's experience of World Heritage is now a digital one. Whether it's on social media, an official website, Wikipedia or a simple Google search, this shift in "visitation" means many people who engage with World Heritage will never physically travel to the actual site...

By Cristina Garduño Freeman 29 Mar 2018

The private members club set to transform Africa

The QSL Members Club will be an incubator for Africa's leading lights, an organic platform for ideas to be birthed, connections to be forged and for plans to be set in motion...

By Cari Coetzee 27 Mar 2018

Bon Hotels sets new benchmark in Nigeria with Abuja revamp

Following the success of its previous 28-roomed offering, Bon Hotels' Bon Hotel Abuja recently celebrated the launch of its upgraded and extended offering...

27 Mar 2018

Asilia's southern Tanzania experiences now in VR

Asilia Africa has introduced virtual reality videos of their experiences in southern Tanzania, showcasing the beauty and breadth of Tanzania's largest but little-known safari areas: Ruaha National Park and the Selous Game Reserve...

27 Mar 2018

Kenya losing competitive edge in global tourism market

Kenya is losing its competitive edge in the global tourism market to less endowed destinations due to failure to adapt and innovate in line with global trends.

26 Mar 2018

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