Stakeholder Reputation Management Masterclass

I will facilitate a 2 - day intensive Stakeholder Reputation Management Masterclass 19 - 20 November in Johannesburg.

An Organization derives its reputation from the way its performance, actions, and behavior are perceived by stakeholders. Stakeholders’ perceptions influence stakeholder decisions and actions and are in turn influenced by the relationship building, communication, and engagement practices of an organization.

To develop and build reputational capital organizations should pay careful attention to perceptions and how they manage the relationships with their various stakeholders.

In order to effectively manage the interface between an organization and its stakeholders a number of issues have to be taken care of, including the following:

Stakeholder profiling – Who are our stakeholders and what do they want and need?
Objectives – What do we want from and need from our stakeholders?
What strategies do we need to put in place to satisfy these needs and wants and create long term collaborative relationships?
What processes do we need to put in place to enable us to execute our strategies?
What capabilities do we need to put in place to make these processes work?

This unique two-day program is designed to show business leaders and managers how to establish an excellent reputation with; and maintain positive, mutually beneficial relationships with stakeholders. It offers an integrated framework for managing stakeholder management relationships, as well as practical tools that can be used for developing and improving existing relationships.

Any organization that wants to enhance its reputation amongst its stakeholders will have to address the following strategic questions:

Who are our stakeholders?
What are our stakeholders’ stakes?
What opportunities and challenges do stakeholders present?
What is Stakeholder Reputation Risk and why does it pose such risk?
What economic, legal, ethical, and social responsibilities does our organization have towards our various stakeholders?
What strategies or actions should we take to best manage stakeholder challenges and opportunities?
Do you have a system for managing relationships with stakeholders?
How do you measure results? What metrics do you use to assess and gauge stakeholder relationships?
Do you know the various methods to engage with stakeholders and when not to use it?
Can you state how much you are spending on each stakeholder group and what your ROI is?
Have you developed a set of rules and practices on how best to manage the process of building stakeholder reputation with each stakeholder group?

My Masterclass is an amalgamation of the latest thinking derived from reputation management practices, strategic communication, community relations, marketing, stakeholder management, organizational behavior, sustainability, and corporate social investment literature.

More info: https://www.deonbinneman.com/stakeholder-reputation-management/

Date: 19 November 2026 to 20 November 2026
Time: 08:30 - 16:00
Venue: Hotel Apollo, 158 Bram Fischer Drive, Randburg, Johannesburg
Cost: Early Bird available. See website

Contact: Deon Binneman
Company name: The Reputation Go-to Guy
Email address moc.namennibnoed@noed