Steffen Knapp is the head of the Volkswagen Passenger Car Brand in South Africa. Knapp, who originates from Germany, joined Volkswagen South Africa from Volkswagen India where he developed a successful turnaround strategy for the brand. Knapp, who holds a degree in economics, has spent his entire career in the automotive industry and has held various management positions within Europe which included Brand, Sales and Dealer Network as well as managing director with responsibility for a market.