Prakash Patel, Chief Digital Officer FOGG Cape Town and previously CEO of Prezence Digital who has more than two decades of international and local integrated marketing experience and in particular over a decade of practical digital experience that includes Strategic Planning, Integrated Marketing (online ad offline), Mobile Channel Strategy, Mobisites and Application Design & Build, Social Media, ORM, CRM/eCRM, Website, ecommerce as well as Data Mining, Planning and Analysis for brands across industry sectors.
A strategist in a suit, an innovator and blue-sky thinker, a creative thinker in disguise and a firm believer that all things are possible using technology as the enabler and creative as the idea-tor.
Now living in the beautiful Franschhoek/Western Cape (South Africa), and working in a world that is changing faster than ever before. Trying to keep up with tomorrow today and helping brands come to life in the Digital Age.
His current focus is building Africa's leading digital agency that is creatively led, digitally driven by bringing together technologist and creative's as the incubators of ideas and innovation, managed by business delivery team through strong strategic thinking.
Prakash a keen strategist was the originator and producer of the internationally acclaimed marketing campaign ?MandelaStory, endorsed by the Nelson Mandela Center of Memory and has won no fewer than 14 International and local awards including MMA Smarties & Davey, Communicator Excellence Award in New York and locally 5 awards Loreries, Bookmarks and AfricaCom for best marketing campaign.
Prior to heading up Prezence Digital, Patel set up a full service specialist digital agency (Mesh Interactive - now merged with Hello Computer) for DraftFCB SA as Chief Digital Officer/MD. In less than 18 months, under his leadership the agency received a number of industry accolades including Loeries, Bookmarks, Apex, Assegais, Creative Circle, and AdReview newcomer agency of year awards.
Patel's Internationally experience includes being amongst one of the first global agencies that provided true integrated marketing solutions back in 2001, through to setting up his own company back in late 90's (which became part of JWT / rmg:connect).
Before leaving London for SA, Patel, was Managing Partner of a UK's top 5 independent digital agency, for 3 years, where he set up and successfully delivered the strategic global digital landscape for Bentley Motors, Playstation, Jaguar and Bowers & Wilkins to mention a few. Prior to that has worked for multinational agencies including JWT, rmg:connect, FCBi and TBWA
Since being in SA, Patel has become a regular keynote speaker at various conferences on the power and use of Digital, and also a regular contributor as a thought leader to various journals throughout Africa, through to being nominated as the Digital Maverick at the 2012 Bookmarks awards and active judge for the International Webby Awards and locally for the Bookmarks.
