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Mike Abel is chief executive partner of M&C Saatchi Abel (www.mcsaatchiabel.co.za), which he launched in South Africa in February 2010. He is the former COO of Ogilvy South Africa and CEO of M&C Saatchi Australia.

During his many years in the industry, Mike handled some of the bluest chip brands in South Africa. In 2006 he was awarded Agency Leader of the Year by the Financial Mail.

Contact Mike on tel tel +27 (0)21 421 1024 (Cape Town) or +27 (0)11 263 3900 (Johannesburg), email az.oc.lebaihctaascm@leba.ekim, follow him on Twitter at @abelmike and read his blog at mikeabel.wordpress.com.