Profile

Lynn Joffe heads up Creatrix, a radio branded content specialist, bringing destination listening to a spectrum of South African target markets. Creatrix is the custodian of several successful storytelling campaigns, including Absaville (Absa), 24/7 Chomza Place (Telkom) and Makarapa City (Anglo American).
How storytelling rocked behaviour change in Bali

It's always quite intimidating to attend a conference in a foreign land...

By Lynn Joffe 10 May 2018

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