Luke founded MO Agency to solve a problem he saw across growing businesses: disconnected marketing, sales and service teams running on fragmented tools with no shared view of the customer. Today, MO Agency operates as MO Worldwide, serving enterprise and growth-led companies across South Africa, the Middle East, UK and Europe.
The firm is built around five integrated service pillars - HubSpot, Digital Marketing, CRM and RevOps, Digital Experiences and Web Development, and AI - connected by the Revenue Nervous System methodology, which joins every layer of the revenue engine into a single measurable system. The Digital Marketing practice covers paid media, B2B SEO, content, account-based marketing, plus Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and AI visibility, ensuring clients are found, cited and recommended across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
As a HubSpot Elite Partner (the highest tier in HubSpot's partner programme), MO Agency has won multiple HubSpot Impact Awards including Customer First, Integrations Innovation, Platform Migration Excellence, and Platform Excellence. The firm works with clients including Mazda, Netstar, Altron, iKhokha, Peach Payments, SnapScan, and EasyEquities across industries spanning fintech, insurance, healthcare, manufacturing, professional services, SaaS, travel, and real estate.
Luke is also the founder of getMD.ai, a SaaS platform that makes websites AI-readable through live HTML-to-markdown conversion served to AI crawlers, with built-in AI visibility analytics. getMD.ai powers MO Agency's AEO and GEO programmatic services - one of the few agency offerings globally that operationalise AI search visibility as a retainer practice rather than a one-off audit, helping businesses prepare for the age of answer engine optimisation.
