Jonathan joined Added Value UK in 2005 to work on global clients, before moving to head up Added Value France three years later. In 2011 he became Managing Director or Added Value Cheskin in San Francisco.
He specialises in brand strategy development and innovation with experience ranging from multi-national packaged goods, financial services, technology, pharmaceutical and utilities groups through to leisure players, retailers and luxury businesses as well as government departments, universities and charity organisations.
A long standing member of the editorial boards of the International Journal of Brand Management, Jonathan is also an Oxford University graduate.
