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Emma Longden started Sitting Pretty in 2009. As she became more aware of the horrors of the clothing industry, she rebranded in 2013 to align her ranges with her own values - ethical clothing produced in a manner that is kind to the environment and the people who make the garments. Emma also launched The Ethical Market which is a platform for local brands and which recently won the Retail Award at TWYG's Sustainable Fashion Awards.
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#BizTrends2020: Fashion won't be sustainable until consumers are educated

If you're wondering if sustainable fashion really does exist in South Africa, the answer is yes, but only on a small scale...

By Emma Longden 15 Jan 2020

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