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We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.
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Food insecurity in SA takes centre stageMany South Africans are paying a high price for the economic devastation caused by the hard lockdown implemented in late March in response to the Covid-19 pandemic. 16 Oct 2020 Read more

Covid-19 implications for brand strategistsAndrea Rademeyer - Ask Afrika CEO and founder - was recently invited to address The Abstract Club, a unique association for seasoned marketing strategists, in SA and shares with us: 15 Oct 2020 Read more

Rising grocery costs are impacting shopper behaviourThe perception amongst the majority of consumers is that the cost of groceries has increased since the lockdown was first implemented in South Africa in late March and this is having an impact on shopping habits.  7 Oct 2020 Read more

TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19The Covid-19 pandemic has been unprecedented, impacting markets around the world with profound market changes. During this period, consumer beliefs have shifted fundamentally with significant changes at both brand and retailer level. Successfully navigating through these myriad changes requires in-depth, insightful and current information. Data has become key to strategic decision-making. 15 Sep 2020 Read more

Time for SA to put proactive and ambitious relief measures in placeSouth Africans are paying a high price for the prolonged lockdown and consequent devastation of the local economy with levels of emotional distress nearly as high as at the start of the lockdown five months ago. 3 Sep 2020 Read more


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