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We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.
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Customer experience within the medical aid industryThe Ask Afrika Orange Index® is at the forefront of service benchmarking since 2001 and is the broadest, independent and most widely referenced service excellence benchmark in South Africa. The benchmark has been tracking customer experience, and the changing trends and expectations since 2001. The 2020 measurement offers insight into consumer behaviour during the Covid-19 pandemic within the local South African context. A national representative sample of 16,786 interviews with South African consumers enable a comparison of service performance across 26 industries, ranking 159 companies. 3 Mar 2021 Read more

Study finds that not enough South Africans are prepared to be vaccinated against Covid-19South Africans are torn with regards to whether or not they get vaccinated against Covid-19. According to the Ask Afrika Covid-19 Tracker study, just over half of respondents (52%) said they planned to get vaccinated when the vaccine roll-out programme reaches them. This is a concern given that the country needs to vaccinate two-thirds of the population - or around 40 million people - if it is to achieve so-called herd or community immunity. 19 Feb 2021 Read more

To buy or not to buy?Around a third of consumers chose not to participate in Black Friday this year, largely as a result of financial constraints (61%), but also because they don't believe prices are meaningfully reduced (21%). 1 Dec 2020 Read more

Have our politicians forgotten the legal principle of common cause?Government has said it is prioritising an economic recovery and fiscal consolidation and that the social compact agreed to between government, business, labour and civil society will prioritise short-term measures to support the economy. 4 Nov 2020 Read more

Mask-wearing the new normal, despite its discomfortThe Covid-19 pandemic has presented a unique number of challenges for governments across the globe. In South Africa, as in many other parts of the world, the implementation of preventative measures such as mask wearing, both for healthcare workers and members of society, has been encouraged to help prevent the spread of the coronavirus. 29 Oct 2020 Read more

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