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Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index
There is clear evidence that customer experience (CX) is the key differentiator when it comes to both overall business success as well as the ability of organisations to attract and retain customers. RMB Private Bank was rated the leading private bank in South Africa based on its positive customer experience in The Ask Afrika Orange Index® 2023 and was ranked the overall winner across all industries. 26 Oct 2023 Read more

Polarised consumers do respond to advertising
Unprecedented market disruption in recent years means that a brand's strategy today could determine whether it spends the next two decades as a leader or a laggard. 16 Oct 2023 Read more

Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success
Customer experience (CX) has become increasingly critical in attracting and retaining customers as well as its overall impact on business success. Companies that focus on CX - enabled by service standards - typically exhibit increased revenue, are more profitable, have more engaged employees and have customers who are willing to pay up to 18% more for products, says Andrea Rademeyer, founder, and CEO of Ask Afrika. She adds that it's therefore no surprise that a growing number of organisations are making significant investments in CX. 10 Oct 2023 Read more

Mzansi's financial savviness surges: Banks must adapt to the shift in customer psychographics
Banks play an important role in most people's lives, matching up creditors and borrowers, enabling domestic and international payments systems and, ultimately, making financial inclusion a reality. 7 Aug 2023 Read more

Ask Afrika supports SAHARA's efforts at preventing substance abuse
Market research firm Ask Afrika has selected non-profit organisation (NPO) Smoking & Alcohol Harms Alleviation & Rehabilitation Association (SAHARA) as the recipient of its 2023 philanthropic donation which forms part of the company's annual corporate social investment. 19 Apr 2023 Read more

In a changing environment, openness, and inclusion are critical features of a CX benchmark study
Openness and inclusion are core principles of the Ask Afrika Orange Index®. Not only do these principles provide the study with integrity but they also provide customer experience (CX) strategists with the assurance that the data - and the way it's interpreted - will have strategic impact if properly implemented. 13 Feb 2023 Read more

"It's Corn"
Would you ever have believed it possible that, "It's Corn" could drive a connection between a brand and its consumers. 4 Nov 2022 Read more

Stepping into the future of brand and customer experience
Ask Afrika, that had established the Ask Afrika Orange Index® in 2001 and Ask Afrika Icon Brands™ in 2010, is proud to announce that the winners of these two benchmarks will be announced during a luncheon at The Venue, Melrose Arch on 3 November 2022. 10 Oct 2022 Read more

The importance of humanised targeted marketing within townships has never been stronger
Township consumers in South Africa represent an important market for brands given that 50% of the country's urban population live in townships or informal settlements. This large and diverse informal economy has often proved to be more buoyant than the formal economy in some areas. 5 Aug 2022 Read more

Are you suffering from infobesity?
Many organisations are facing a new phenomenon called infobesity - or information overload - which is negatively impacting their ability to make decisions. In theory, having so much information should be a positive, but only if you can effectively work through it, triangulate it and optimise the use of it to inform business decisions. 19 Jul 2022 Read more

SA's follow through on their plans to shop Black Friday specials
South African customers have followed through with their intention to make the most of the Black Friday specials with 75% of research firm Ask Afrika's Power Panel sample making purchases on Friday and over the weekend. 1 Dec 2021 Read more

SA's won't stay away from Black Friday like they did from local government elections
There is light at the end of the tunnel for retailers given 77% of consumers1 are gearing up for Black Friday shopping this year with only 10% saying they will not be shopping up a storm. The two main reasons provided by consumers for not participating in Black Friday deals is not having money to spend this year or simply never participating in Black Friday deals. 17 Nov 2021 Read more

For richer or poorer - financial habits are not determined by size of wallet
Given the rapid rate of change in the last 18 months, what has become increasingly evident is that a number of long-held assumptions about consumer behaviour is no longer true. Target Group Index (TGI) data reveals that income and particularly disposable income levels have shifted significantly as consumers spend and even think about money differently. 14 Oct 2021 Read more

Marketers turn to stable research in the midst of large consumer changes
The consumer landscape has been inexorably altered by the Covid-19 pandemic which has meant that brands and businesses have had to adapt to new consumer habits while at the same navigating through a labyrinth of complex challenges. More than ever before, current, relevant and credible data is key to business decision making. 12 Oct 2021 Read more

Customer experience has undergone a major shift in past 20 years
The social context to service expectations and customer experience has undergone a fundamental shift in the past two decades, says Ask Afrika founder and CEO, Andrea Rademeyer. 5 Oct 2021 Read more

The impact of riots and looting on spaza shops in Johannesburg 2021
One-third of spaza shops in Johannesburg suffered looting or damage in the recent violent riots that took place in July with most requiring assistance to repair structural damage and capital to replace stock before they can resume trade, according to research conducted by Ask Afrika in partnership with Yebo Fresh, a tech start-up that is on a mission to rapidly restock spaza shops. Ask Afrika interviewed 200 spaza owners during July 2021. 18 Aug 2021 Read more

Ask Afrika celebrates its 26th birthday with 2 high-level staff appointments
Ask Afrika, which turns 26 on 1 August 2021, continues to grow from strength to strength. Established at the dawn of South Africa's new democracy in 1995, Ask Afrika was founded by research psychologist, Andrea Rademeyer. From the outset Rademeyer has founded the company on ethical business principles with a mission to make a meaningful and positive impact on society. 30 Jul 2021 Read more

Who are the people most likely to be SA's Covid super-spreaders?
South Africans can be divided into two broad groups: those that are largely adhering to Covid-19 preventative measures, and those that show only limited adherence to the recommended guidelines. It is this latter group that should be of concern as they are potentially super-spreaders of Covid-19. 13 May 2021 Read more

One year into the pandemic: SA shows small signs of recovery on most fronts
The past year has been a traumatic one for many people. Encouragingly, however, overall distress levels are now at their lowest level since the start of the lockdown, driven by an increase in the number of people who report that they are now managing better emotionally, according to the latest report from Ask Africa's Covid-19 Tracker study which compares the data collected between April and mid October 2020 to data collected between February and early April 2021. The provinces faring the best currently in terms of reduced distress levels are the Western Cape and Gauteng, while Limpopo and Northern Cape fare the worst. 30 Apr 2021 Read more

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