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We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.
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Have we lost the 2020 academic year?Despite escalating numbers of Covid-19 cases, schools are returning grades back to the classroom based on a staggered approach. The turmoil in the South African education system in the past few weeks stirred a saying of 'the mistake of a doctor kills one person, but that of a teacher kills the entire generation'. This quote refers to the shortcomings of the system within which the teacher practises their craft. This is the collective impact of the decisions and actions of those running educational institutions, practitioners, governing bodies, parents and other influential members of society. ( 7 Jul 2020 Read more

Being locked down with your killerMost citizens feared the Covid19 pandemic. Many others fear being locked down with their killers in the same house. 6 Jul 2020 Read more

SA youth exhibiting strain amidst surging Covid-19 casesYounger South Africans are not having an easy time currently showing the highest levels of fear and depression amongst all age groups, according to recent quantitative research conducted by research firm, Ask Afrika.  19 Jun 2020 Read more

How Covid-19 is impacting your employeesThe Covid-19 pandemic is accelerating business transformation, and although it may be a crisis, it also presents an incredible opportunity for organisational change. In these uncertain times it is critical to reassure your employees that while everything is evolving rapidly, your organisation values them and their unique experience and contribution. Managing a partial or fully remote workforce requires an understanding of the impact of the home environment, and lack of social interaction and other workplace benefits on employee wellbeing. 15 Jun 2020 Read more

Dwindling financial resources weighs heavily on the minds of South AfricansSouth African consumers are paying a heavy price for the prolonged lockdown. According to quantitative research conducted by research firm, Ask Afrika, unemployment and a subsequent loss of income are a growing concern for most South Africans. 2 Jun 2020 Read more

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