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We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.
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TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19The Covid-19 pandemic has been unprecedented, impacting markets around the world with profound market changes. During this period, consumer beliefs have shifted fundamentally with significant changes at both brand and retailer level. Successfully navigating through these myriad changes requires in-depth, insightful and current information. Data has become key to strategic decision-making. 15 Sep 2020 Read more

Time for SA to put proactive and ambitious relief measures in placeSouth Africans are paying a high price for the prolonged lockdown and consequent devastation of the local economy with levels of emotional distress nearly as high as at the start of the lockdown five months ago. 3 Sep 2020 Read more

Data companies collaborate to advise on SMME recovery strategiesAt a time when more than half of all small to medium-sized businesses (SMMEs) are under severe strain, many are doubting their ability to survive the crisis caused by the Covid-19 pandemic. According to research conducted by TransUnion's Consumer Financial Hardship report, 90% of small businesses are either struggling or have closed temporarily because of the pandemic, and half are extremely concerned about their ability to meet current payment obligations. 25 Aug 2020 Read more

Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crashIn August, after more than 130 days of lockdown, Covid-19 infections in South Africa surpassed the half-a-million mark, leaving the economy devastated. The economic impact of the lockdown will linger even once the health threat associated with the virus has passed. 13 Aug 2020 Read more

South Africans on the verge of a lockdown meltdownAsk Afrika's Covid-19 socio-economic research shows levels of distress not abating 28 Jul 2020 Read more

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