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Embracing AI, unleashing creativity, and navigating the future

Dentsu once again infused the spirit of creativity into this year's Cannes Lions, embracing the festival's 70th anniversary with an invigorating blend of youthful enthusiasm and renewed passion. The vibrant atmosphere was complemented by Dentsu's captivating panel discussions, where the theme of creativity took centre stage.
Embracing AI, unleashing creativity, and navigating the future

Here are the key takeaways:

  • Embrace generative AI while building governance solutions for responsible usage.
  • Act against wasted programmatic ad spend by asking tough questions, defining quality advertising sites, and demanding log-level data.
  • Seize the untapped potential of news advertising, particularly during the upcoming election cycle.
  • Rewire the digital ecosystem for privacy and compliance, aligning with consumer expectations and regulations.
  • The creator economy is a solid business driver, integral to successful campaigns.

Amidst the festival's dynamic atmosphere, dentsu hosted thought-provoking conversations that explored various aspects of the future, AI, creativity, and innovation:

The future of innovation and experience: How to navigate technology shifts, ensure value generation, and prepare for the future.

Why human insight powers the next era of innovation: Discovering how human insights awaken our potential.

Artful intelligence and the power of prediction: In a society that is artificial enough, we need artful intelligence, not artificial. How can man and machine come together, moving beyond bots, to predict and thoughtfully design the future with AI.

Horizontal creativity as a gateway to growth and good: Embracing creativity, emotion, innovation, and collaboration to overcome challenging times.

The power of positivity in combating tech toxicity: Addressing consumer concerns about their relationship with technology.

Superseding disruption to secure a better future: Business responsibility in rebalancing people's lives, work, travel, and consumption for the well-being of all.

Full speed ahead in sports marketing with Lando Norris: Exploring the future of sports media and brand opportunities in next-level fandom.

Connecting with audiences through joy and humour: Delivering moments of joy and play amidst global conflicts, recession, and climate change.

These discussions highlighted the industry's thriving marketing landscape, inspiring attendees with a spirit of innovation and discovery at Cannes Lions.

You can view all our panel discussions here or listen and download the podcast here.

For more:

As media partner to the Creative Circle SA, we’re proud to publish exclusive daily snapshot updates from Cannes. Don’t miss the first Diary of Creative Circle at Cannes from the SA cohort on the ground in Cannes, every day from 19-24 June! Also Book Now for The Full Circle event, brought to you by the Creative Circle - an inspiring showcase of the top trends, insights and award winning work from the Cannes Lions International Festival of Creativity.

29 Jun 2023 09:22