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2020 Bookmark Awards judges are announced

The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2020.
2020 Bookmark Awards judges are announced

The Bookmark Awards seeks to recognise and reward digital excellence and empower all members of the digital media and marketing industry to thrive in the digital economy.

Andrea Quaye, Vice President of Marketing at Anheuser-Busch InBev and jury president of the 2020 Bookmark Awards says, “I’m thrilled to be joined by such an esteemed and professional Bookmarks Jury in 2020 – a group of extremely talented individuals who bring a diverse point of view to the judging process and who share their expertise to set the benchmark for digital excellence in South Africa. Our job is to define what is considered to be the best work in digital – for its innovation, creativity, impact and effectiveness. To win at The Bookmarks, demonstrates excellence in achieving business results through the power of digital."

Eight clear jury panels

2020 Bookmark Awards judges are announced

The IAB has listened to industry feedback and has divided the judging of work into eight clear jury panels: marketers, builders, publishers, innovation engineers, gamers, performance marketing, special honours and a new 8th panel: social, community and digital influencer marketing.

Matthew Arnold, chief engagement officer at VMLY&R, IAB SA Agency Council Member and IAB SA 2020 Bookmarks Committee lead says “Bookmarks 2020 is about allowing brands to be brave and giving them the platform and tools to illustrate the business impact of their campaigns. The awards consistently strive to offer a host of practical examples of how marketers, agencies and publishers have executed digital campaigns to deliver sustainable impact on their business. We are especially excited about the newly introduced categories, as well as the decision to elect an 8th panel representing specialists in Social, Community and Digital Influencer Marketing."

The inaugural Social, Community and Digital Influencer Marketing Panel is led by Kalliebree Keynerd, Head of Social at Joe Public Connect; The Marketing Panel is led for the second year by Molefi Thulo, Executive Creative Director Ogilvy South Africa; Publishers by Chris Louw, Head of Content for Hive Digital and IAB SA Publisher Committee Chair; Performance Marketing by Clare Trafankowska, Head of Digital Carat for her second year; Builders by Robyn Campbell, Managing Director at Hello FCB+ Cape Town and IAB SA Agency Council Chair; Innovation Engineers by Dee Chetty, Lead - Accenture Interactive Africa, Special Honours by Charlene Beukes, GM at and IAB SA Executive Board Member for her second year; and Gaming by Gabriel Ramokotjo, CEO Ekasi Sports.

Build brands digitally

There is no doubt that digital interventions have the power to transform business, but our industry currently faces the challenge of creating a clear set of criteria for the measurement of success. As we look to the future, it is the responsibility of the IAB, its members and the industry to create the benchmarks for business excellence in the digital economy. The Bookmark Awards presents the opportunity to develop measurement data to develop benchmarks for business excellence, and our current awards platform and data is a strong foundation for this to take place. This is why the Bookmarks have the potential to affect industry change with the IAB SA and CONNECT Benchmarking report that has commenced under the leadership of Melissa van Zyl, Partner at M&C Saatchi Connect and previous IAB SA board member, due for delivery in Q1 2020.

Paula Hulley, CEO of the IAB SA says, “A huge thank you goes out to the industry for their incredible response to the 2020 Bookmarks nomination process, including a wide spectrum of small to big companies, specialists and digital generalists, independents and groups with diversity across company, age, gender, race, capability and expertise. It is this strong, highly-skilled, diverse panel of judges that represent the evolution of the digital industry. We feel privileged to hear their unique insights on this year’s work, as the 2020 Bookmarks sets the benchmark for digital excellence in our country.”

Full list of judges

Kalliebree KeynerdHead of SocialJoe Public Connect
Melissa AttreeCreative DirectorOgilvy
Loyiso TwalaCreative DirectorFCB
Stephane RogovskyCEOR-Squared Digital
Paballo RampaSenior Specialist: Content MarketingVodacom
Sarah Browning-De VilliersChief Content OfficerPublicis Machine
MJ KhanGroup Digital Platforms ManagerSasol
Christine WienekusHOD: Social & ContentHelloComputer
Michal TurnerContent and social strategistOneDayOnly
Lloyd WybrowHead Of Social MediaDigitas Liquorice
Aviv WeilHead of Creative Shop AfricaFacebook
Sizakele NeneBrand Strategist and Content LeadARC Interactive
Atiyya KarodiaLead StrategistVMLY&R
Theodora LeeSocial Media CreativeKing James Group
Minnie MunyambuSocial Media ManagerSoulproviders Collective

The Social, Community and Digital Influencer Marketing Panel judges the following categories:

Social Communities
Use of User Generated Content
Social Media Campaigns
Influencer Marketing
Branded Content
Craft - Excellence in Social Media Community Management
Social Media Innovation
Bots, Messaging and Dark Social
Online Video Channels

Molefi ThuloExecutive Creative DirectorOgilvy
Jacquie MullaneyExecutive Creative DirectorVMLY&R
Gareth McPhersonMD & Chief Creative OfficerPublicis Machine
Thabisa MkhwanaziDStv Marketing Director (ex-KFC head of marketing)DStv
Emma DrummondCreative Group HeadKing James
Kabelo MoshapeloECDTBWA
Camilla ClerkeECDHelloFCB+
Velokuhle NgubaneGroup MD Avatar AgencyAvatar Agency
Lucia MasekoHead of Integrated BrandNike
Suzanne MyberghHead of Digital Media and MarketingFNB
Charnell YoungCreative DirectorBRANDTRUTH//DGTL
Joanna MondonGroup Digital Marketing ManagerHollard
Mbali NdandaniAfrica Digital ManagerUnilever
Brian CarterExecutive Creative DirectorDigitas Liquorice
Nick DuminyMarketing Manager: Carling Black Label, Africa Zone, at Anheuser-Busch InBevAB Inbev

The Marketing Panel judges the following categories:

Native Advertising
Innovative use of Media
Email, direct & inbound marketing
Second screen campaign
Digital Integrated Campaign
Mobile Campaign
Integrated Mixed Media
Craft: Excellence in Marketing Copywriting
Craft - Excellence in Strategy
Craft - Excellence in Use of Sound
Digital Campaign strategy
Integrated Mixed media campaign
Craft Excellence in Research
Craft Excellence in online video production
Online Video
Campaign Microsites
Podcasts and Audio Streaming

Clare TrafankowskaHead of Digital CaratCarat
Christophe ChantraineManaging Director Social.LabOgilvy
Michael WalkerHead of performance marketingGumtree
Mpumelelo MadonselaLead Media StrategistVMLY&R
Sagren PatherHead analytics media and personalizationStandard Bank
Lindy RudmanPortfolio Manager: Digital MediaVodacom
Matt WilkeHead of ProgrammaticMedia24
Ariel SumerikManaging DirectorConversion Science
Pilira MwambalaDigital Marketing SpecialistDigital Marketing Freelancer
Jonathan LawoyinHead of Performance Marketing at ShowmaxShowmax
Lauren ChavezExecutive Earned Media DirectorKing James
Lorraine LandonHead of Agencies SAGoogle
Cherise RodgersHead of FAST MindshareFAST, Mindshare
Audrey NaidooHead Digital MarketingABSA
Luke JedeikenCo-CEO / CMOSuperbalist

The Performance Marketing Panel judges the following categories:

Paid Search Marketing
Organic Search Marketing
Display Advertising
Social Paid Advertising
Data-driven Campaign
Channel Innovation
Craft: Digital Media
Use of Programmatic Media
Online Video Series

Robyn CampbellManaging DirectorHelloFCB+
Germari SteenkampHead of User ExperienceVMLY&R
Walter MadzongaHead of DigitalPhillip Morris
Ally BehrCreative DirectorMakeReign
Agisanang MasakelaSenior Manager Content DiscoveryMultichoice
Gareth ForbesHead of DataARC Worldwide
Riaan WolmeransManaging Editor DigitalTISO Black Star
Jessica van der WesthuyzenDigital Marketing ManagerOneDayOnly
Nkanyezi MasangoCreative DirectorKing James Cape Town
Thibedi MesoECDHouse of Brave
Matt BarnesChief Creative OffficerOgilvy
Sturae HickleyPlatforms & Media ConsultantNMPI Digital
Gregory KingIntegrated Creative DirectorPromise

The Builders Panel judges the following categories:

E-Commerce Sites
Public Service and NPO platforms
Mobile Apps
Mobile Sites
Online Video Series
Content Strategy
Craft: Excellence in Interface Design
Craft - Excellence in UX
Platform Innovation
Craft: Interactive design
Customer Experience Design
Employee Experience Platform
Brand System or Brandfile platform
Online Video Series

Chris LouwHead of ContentHive Digital
Landi GroenewaldProduct Owner of Eyewitness News and Product Growth Strategist, PMB.Primedia Broadcasting
Razia Van Der SchuurDirectorChange news digital
Leigh AndrewsEditor-in-Chief, Marketing &
Marc HershowitzHead-
Natalie PoolHead of Social & ContentVMLY&R
Siyabonga AfricaSAMIP Program OfficerSouth Africa Innovation Media Programme (SAMIP AND MDIF)
Lebogang BoshomaneEditor Sowetan Live, TISOSOWETAN LIVE TISO
Musa KalengaChief Future OfficerHouse of Brave
Riana HowaHead of News IOLIOL
Basil FortuinDigital

The Publisher Panel judges the following categories:

Publisher sites (mass appeal)
Publisher Specialist sites or features
Mobile Content
Electronic Newsletters
Social Media News Coverage
User-Generated Content
Data Stories
Online news videos
Live event coverage
Podcast and Audio Streaming
News Innovation
Craft: Excellence in News or Feature Writing

Dee ChettyLead - Accenture Interactive AfricaAccenture Interactive
Brendan ArriesCreative TechnologistHelloFCB+
Johann SchwellaCreative DirectorTBWA\South Africa
Lauren FosterManaging DirectorTMI Collective
Johan WaltersLead Tech Solutions ConsultantDQ&A
Hazel ScrimgeourSenior Service and Interaction DesignerFjord (Accenture)
Melissa CarneyHead of DigitalOgilvy
Natasha Matos-HemingwayShowmax Chief Marketing OfficerMultichoice Connected Video - Showmax and DStv Now
Candice GoodmanManaging DirectorMobitainment

The Innovative Engineer Panel judges the following categories:

Web Applications
Digital Installations and Activations
Use of CRM, Loyalty Programs & Gamification
Internet of Things
Artificial Intelligence -
Craft - Software, Coding & Tech. Innovation

Gabriel RamokotioCEOEkasi Esports
Tramayne MonaghanChief Innovation OfficerTencent Africa
Luke GollerManaging PartnerArc Interactive
Kyra AntrobusCreative DirectorKing James Digital
Chantelle HerbstHead Of Twitter SponsorshipsAd Dynamo
Leila ByrneBusiness Unit Head: BeiersdorfCarat
Verushen ReddyDirector - Strategy and InnovationPromise

The Gamers Panel judges the following categories:


Artwell NwailaHead of Creative AgenciesGoogle
Ahmed TillyCCOFCB
Alistair MokoenaCEOOgilvy SA
Mpume NgobeseManaging DirectorJoe Public Connect
Pete CaseEntrepreneurIndependent
Nomacala Martha (Gapare) MpetaHead of LearningDigify Africa
Karin du ChenneChief Growth OfficerKantar
Simon HartleyCEOWumdrop
Karabo SongoCEOHouse of Brave
Khensani NobandaGroup Executive: Marketing and Corporate AffairsNedbank
Julie-Anne WalshChief Marketing OfficerTake-a-lot
Moe KekaneCreative Group HeadKing James Group
Claire CobbledickGeneral ManagerGumtree
Enver GroenewaldMarketing DirectorUnilever

The Special Honours Panel judges the following categories:

Best Digital Student
Best Digital Youngster
Best Marketer
Best CTO
Best Online Journalist
Best Direct Brand or Online Business
Best Contribution to Transformation in the Digital Industry
Pixel for Purpose
Best Individual Contribution to Digital
Brand of the Year
Best Publisher
Best Digital Agency

The IAB SA is proud of its multi-faceted panel of judges and is excited to see the result of their work in the coming months - specifically with regards to business impact and creativity.

For more information on the Bookmark Awards, click here.

The 12th Annual Bookmark Awards, Powered By DSTV Media Sales, are on Thursday the 19th of March 2020 at The Galleria in Sandton, Johannesburg, following the IAB SA and MASA endorsed Nedbank IMC conference, where the BMA 2020 Jury President, Andrea Quaye, is speaking to Evolution at work: Marketing’s new capabilities. Book your 2020 Bookmark Award tickets here: Award Entries are open until 20 November 2019: Enter your work here: IAB SA Member discounts apply. For sponsorship opportunities email IAB CEO Paula Hulley: ten.asbai@aluaP

14 Nov 2019 14:41