The question remains, are AVEs still a relevant and accurate indicator of growth? Should companies look into the development and implementation of a customised framework designed to assess their communication and advertising strategy as prescribed by the Barcelona Principles?
Ornico is conducting a 15-minute survey with the aim of giving a holistic overview of the current PR practice in South Africa. The findings will be published in the 2022 South African PR Landscape Report, exploring the current approach to measurement and evaluation within the PR practice and uncovering the relationship between practice and measurement.
Survey Link: https://survey.zohopublic.com/zs/gCB3fE