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Boomtown makes States-side awards shortlist

Boomtown Strategy Brand Agency secured shortlist place for the 2013 CLIO awards in New York last night. Its direct mail campaign for Africa Health Placements, is placed next to work for some of the world's largest brands, and competing with some of the biggest names in the industry.
The winning team from l to r: Gary, Andrew, Nick and Jedd
The winning team from l to r: Gary, Andrew, Nick and Jedd
The direct mail campaign titled The World's First Stethoscope Radio Ad encourages US and European medical graduates to consider public service roles across Africa. A simple but effective direct mail campaign, it works by the recipient placing their stethoscope on the box, where a pressure sensor activates the audio clip.

Andrew MacKenzie, Boomtown's creative director, said of their work with Africa Health Placements: "It's flattering to be recognised in New York by a jury of esteemed creatives, but to be able to produce an innovative solution for a great social cause is extremely rewarding."

Part of the Boomtown CSR initiative, it found there is a shortage of doctors in Africa, with a strong need in the central regions. A creative, and innovatively executive direct mail campaign to grab the recipients' attention in an interactive way hooks the graduates' attention and encourages sharing.

Boomtown MD, Wayne Harrison, added: "The execution of this campaign demonstrates the Boomtown philosophy and approach perfectly: creativity melded with strategic thinking to create a big impact. The BOOM. It's a piece of work we're incredibly proud of."

The creative team (pictured) behind the award-winning work consisted of: Gary Welsh (copywriter), Andrew Mackenzie (executive creative director), Tim Jones (art director), Jedd McNeilage (designer).

17 Apr 2013 13:02