Latest News
Firdous Osman joins Boomtown as MD
The World Women Leadership Congress’s Global Woman Leader in 2023, South Africa’s Women Leader in 2021 and Africa’s Women Leader in 2020, Firdous Osman, has joined Boomtown as managing director. 9 Feb 2024 Read more >>

Boomtown graphic designer makes it a hat-trick for Brands & Branding
Boomtown brand design team member, graphic designer Michelle Conway-Cleaves, has been responsible for the conceptual design and execution of a hat-trick of Brands & Branding South Africa, the annual review of the advertising and marketing industries published by Affinity Publishing. 31 Oct 2023 Read more >>

Boomtown Johannesburg wins first gold Loerie
The momentum of business wins and growth keeps building with Boomtown Johannesburg winning its first Gold Loerie - a Campaign Craft Gold for South African Non-English Writing for 'Tiny Truths', radio work for A Million Girls Foundation. 12 Oct 2023 Read more >>

Bokomo launches TVC amid evolved brand positioning
Iconic South African brand, Bokomo, has launched a new brand positioning. This centres on eye-catching new packaging which really helps the products stand out on-shelf and features a new television spot. 18 Aug 2023 Read more >>

Out of the mouths of interns
South Africa's advertising agencies recognise that skills development is crucial for success in the marketing communication sector. Many have been running internship programmes for a decade, some for longer, to guide and mentor youngsters set on entering the industry. 19 Jul 2023 Read more >>

Boomtown revamps National Space Agency's visual brand identity
The South African National Space Agency (Sansa) turned to Boomtown to invigorate its visual identity in a way that raises the space agency's profile within South Africa yet retains its global recognition amongst its peers. 5 Jul 2023 Read more >>

Boomtown delivers refreshed CI for Mertech Marine
Following the development of a comprehensive communication strategy for Mertech Marine, Boomtown has reimagined the company's corporate identity with a refreshed look that does justice to its modern, relevant service offerings. 22 Jun 2023 Read more >>

Boomtown creates national activation for Woodlands Dairy's new First Choice Harvest Oat Drink
Woodlands Dairy - owner of the First Choice® range of cheeses, butter, cream, amasi, custard, flavoured milk, extended shelf life (ESL) fresh milk, UHT milk, milk powder, dairy desserts, dessert toppings, yoghurt, olive oil, balsamic vinegar, honey, dips and ice cream - tasked Boomtown to create a national activation campaign for its innovative new product, the Harvest Oat Drink. 16 May 2023 Read more >>

Boomtown awarded Wimpy ATL business
After an extensive pitch process, culminating in a final five agencies being shortlisted to present their strategic and creative visions for the brand, Boomtown has been awarded Wimpy's above-the-line account. 6 Apr 2023 Read more >>

Boomtown launches new brand positioning for Easigas
Easigas has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. 13 Oct 2022 Read more >>

Boomtown wins Ocean Basket business
Boomtown has been awarded the Ocean Basket account and tasked with assisting rebirth the brand locally and abroad. 7 Oct 2022 Read more >>

Boomtown looking for optimistic graduates
Independent strategic brand agency, Boomtown, has reached a significant milestone for its Bayeza Graduate Internship Programme by marking its 10-year anniversary since the inception of the career-changing programme. 3 Oct 2022 Read more >>

Lessons from Boomtown's Bayeza Graduate Internship Programme
Boomtown's Bayeza Graduate Internship Programme strives to not only to equip graduates with suitable work experience but to foster a passion for the industry, and grow talent in the Eastern Cape and share this with South Africa. We asked Karabo Mamabolo, who was selected to participate in the programme to share his journey. 18 Mar 2022 Read more >>

Boomtown assists First Choice Custard beat sales target
A fresh approach to the big idea from Boomtown contributed to First Choice Custard comprehensively beating its 2021 summer campaign targets. 15 Mar 2022 Read more >>

Boomtown's interns design new CI for Ubomi
Boomtown's design interns for 2021 - members of its highly-successful Bayeza Graduate Programme - have designed the new corporate identity for the Ubomi Foundation, an Eastern Cape NGO. 17 Feb 2022 Read more >>

Hold off on the spring clean, there's a new Boom coming!
While 2021 was a challenging year for most in the marketing services industries, some - like Boomtown - marked it down as a year of exceptional achievement, notching up milestones with respect to creative work as well as skills and process innovations. 15 Feb 2022 Read more >>

Boomtown relaunches Exxaro renewable energy brands
Boomtown has relaunched Exxaro Resources' two renewable energy companies. 9 Feb 2022 Read more >>

Boomtown Bayeza intern design selected for Brands & Branding 2021
Opportunity knocked for Michelle Stockwell when she was selected as one of eight for the digital marketing and creative brand agency Boomtown's 2021 Bayeza Graduate Internship Programme. 23 Nov 2021 Read more >>

Boomtown gears for growth in 2022
Hot on the heels of bringing creative heavyweight Thule Ngcese onboard to further buff its creative output, Boomtown has added four other ambitious young South Africans to its team, effectively beefing up its account management, strategic and creative credentials. 18 Nov 2021 Read more >>

Boomtown throws down the gauntlet
Boomtown - an agency that has maintained a low profile over the years but lists several of South Africa's either very successful, favourite or heritage brands as clients on its books - has thrown down the gauntlet with an impressive showing at the 2021 Pendoring Awards. 16 Nov 2021 Read more >>

Boomtown seeks graduates for Bayeza 2022
Full-service agency Boomtown is seeking university or college graduates from the marketing and advertising disciplines to join its Bayeza Graduate Internship Programme. 15 Nov 2021 Read more >>

Thule Ngcese joins Boomtown
Creative heavy-weight Thule Ngcese has joined Boomtown to add punch to the agency's efforts to buff its creative output. 12 Nov 2021 Read more >>

Boomtown encourages inclusion of 'marketing for good' elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. 13 Sep 2021 Read more >>

Boomtown's new campaign for Maxeco celebrates 30 years - 10-million pairs - of iconic safety footwear
South Africa's iconic safety footwear brand, Maxeco, celebrates 30 years - and 10-million pairs - of protecting the country's hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. 7 Apr 2021 Read more >>

Nelson Mandela Bay advertising agency ups the ante, takes aim at metro's high youth unemployment
Boomtown, an advertising and marketing communications agency based in Nelson Mandela Bay, has taken aim at the city's high youth unemployment rates by more than doubling the intake for its graduate internship programme, Bayeza. 23 Mar 2021 Read more >>

2021 agency interns: Put yourself out there!
"Be confident. Be aggressive. Be your authentic self." 4 Mar 2021 Read more >>

Boomtown hits the ground running in 2021
Boomtown has hit the ground running in 2021 with a new client - already! - to add to the half a dozen it signed up during the Covid-19 months. 13 Jan 2021 Read more >>

Grief, resilience and brands
Successful, resilient brands have a strong brand personality, human attributes that make them relatable and encompass the essence of what they stand for. They convey an emotion or perception. 7 Dec 2020 Read more >>

Boomtown acknowledged with 4 accolades at 2020 Assegai Awards
Hot on the heels of taking home two awards at the Pendoring advertising competition for its 'Sam Dreams' campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards. 1 Dec 2020 Read more >>

Video didn't kill the radio star
In 1979, the Buggles released the hit single "Video Killed the Radio Star", a commentary on the changing world of technology. It was chosen to be the first song to be played on MTV, which also happened to be the world's first music video broadcasting channel. 4 Nov 2020 Read more >>

Boomtown seeks graduates for 2021 internship intake
Boomtown, the full-service agency headquartered Port Elizabeth and with offices in Johannesburg, is seeking university or college graduates from the marketing and advertising disciplines to join its 2021 internship programme. 21 Oct 2020 Read more >>

Sovereign's quirky 'Be a worry boob' campaign raises funds for PinkDrive
With Covid-19 taking centre stage this year, Boomtown had to think of a truly engaging breast cancer awareness campaign for South African poultry producer, Sovereign, that would successfully remind women that checking their breasts is a top priority. 13 Oct 2020 Read more >>

Boomtown enhances its digital service offering
Following the promotion of Cayleigh Zambonini to digital integration manager, Lisa Snyman to digital project manager and Liesl Silverman to digital copywriter, as well as the appointment of Brenda Ulay as community manager and content creator, Boomtown has enhanced its digital service offering to ensure a 'digital first' mindset across the business and for its clients. 1 Oct 2020 Read more >>

Boomtown change of guard drives agile structure for the new world of business
The third quarter of 2020 has seen business and strategic director, Glen Meier step into the role of chief executive officer at Boomtown Strategic Brand Agency. 27 Jul 2020 Read more >>

Sovereign Foods digital community grows
Since Sovereign Foods briefed Boomtown to handle its social media marketing and content creation in May 2019, the Eastern-Cape poultry company has seen brand awareness and engagement with the brand rocket. 10 Dec 2019 Read more >>

Netcash evolves brand with Boomtown following management buy-out
Internet-based payment facility, Netcash, has appointed Boomtown to develop its corporate identity following a management buy-out (MBO). 6 Dec 2019 Read more >>

Boomtown develops the Mertech brand
Boomtown has been appointed by Mertech Marine to create a professional brand strategy for its subsidiary business, Mertech Cable and Wire. 27 Nov 2019 Read more >>

Boomtown creativity applauded at the Zambia Institute of Marketing
Lafarge Zambia was recently awarded Most Creative Outdoor Advert and Most Creative TV Commercial (TVC) by the Zambia Institute of Marketing for its outdoor adverts and TVC created by Boomtown's creative team. 22 Nov 2019 Read more >>

Boomtown's award-winning campaign raises awareness on hypertension
Boomtown recently won a Pendoring Craft Certificate at the annual Pendoring Awards, held in Johannesburg, for its ingenious and interactive advert for Circular Health, titled the Silent Killer, created to increase awareness around Hypertension (high blood pressure). 20 Nov 2019 Read more >>

Lafarge Zambia celebrates 70 years with emotive TVC
As part of Lafarge Zambia's 70 years celebration, Boomtown created an emotive commercial for online platforms and local television to emphasise how Lafarge Zambia has been building the nation since 1949. 15 Oct 2019 Read more >>

Boomtown digital team expands with the appointment of Marion Marais
Following the huge growth in digital offerings, Boomtown has appointed Marion Marais as Senior Social Media Manager to lead the agency's innovative approach to digital. 12 Aug 2019 Read more >>

Boomtown wins Lafarge Zambia account
Following on from its work with Lafarge South Africa and Maluti Mountain Cement in Lesotho, Lafarge Zambia has appointed Boomtown to launch a campaign in Zambia, celebrating their 70-year heritage. 12 Jul 2019 Read more >>

Boomtown helps Hogan Lovells' Africa Forum to Make an Impact
Governments around the globe are rallying behind the message that the African continent is open for business as an ideal investment opportunity. It is with this message in mind that Boomtown developed the 2019 event concept for the sixth annual Hogan Lovells' Africa Forum event, themed 'Making an Impact'. 27 Jun 2019 Read more >>

Ironman briefs Boomtown to develop the Ironman and Ironman 70.3 World Championship logos
Ironman, a Wanda Sports Holdings Company, has briefed Boomtown to develop the logos for the 2019 Ironman® World Championship held in Kailua-Kona, Hawai'i on 12 October and the Ironman® 70.3® World Championship taking place in Nice, France on 7 and 8 September. 30 May 2019 Read more >>

Boomtown launches the Maluti Mountain Cement brand in Lesotho
Following its appointment to Maluti Mountain Cement in 2018, Boomtown has successfully rolled out the launch campaign for the Lesotho-based challenger brand. 18 Apr 2019 Read more >>

Amfi Craft appoints Boomtown for debut marketing push
Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity. 20 Mar 2019 Read more >>

Bayeza: Breaking boundaries
Young black talent taken under the Boomtown creative-wing 11 Feb 2019 Read more >>

Boomtown rolls out the Seven Wonders Summer Bucket List for Sarah Baartman District Municipality
Building on the Seven Wonders campaign, Boomtown, for the Sarah Baartman area of the Eastern Cape, has rolled out the Seven Wonders Bucket List - the campaign for summer 2018/19. 7 Feb 2019 Read more >>

Boomtown looks to the future as it celebrates 25 years
1 February marks 25 years since Neil Hart founded one of South Africa's leading independent agencies, but Boomtown is celebrating by looking to the future. 1 Feb 2019 Read more >>

Hilton Mashonga appointed as Boomtown creative director
Hilton Mashonga joins Boomtown as creative director and brings with him over 20 years experience, numerous awards and global big-brand and agency experience. 29 Jan 2019 Read more >>

Woodlands Dairy encourages people to 'clean up your hood for good'
Woodlands Dairy and its First Choice brand are brands with purpose, and as part of the brand's 'the good movement', it is using its approach to encourage people to 'clean up your hood for good'. 29 Nov 2018 Read more >>

Woodridge College and Preparatory School launches Eco Smart
Woodridge College and Preparatory School has a vision to become a leading eco-school in South Africa, and a leading globally registered eco-school. To do this, it has briefed Boomtown to create a campaign to launch its Eco Smart program and position the popular independent school as an environmental leader. 22 Nov 2018 Read more >>

Lafarge cements its brand in South Africa with Boomtown
Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. 5 Nov 2018 Read more >>

'Don't be chicken, check 'em'
In support of breast cancer awareness, Sovereign Foods has rolled out an in-store and on-pack awareness campaign on its Country Range to encourage people to not be chicken and check 'em. 18 Oct 2018 Read more >>

Boomtown gets Milki to #idairyu consumers
"Live life to the full" is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to 'live life to the full'. 13 Sep 2018 Read more >>

Rhino Ranger returns to stop the demand for rhino horn in Vietnam
Vietnam is the world's largest recipient of illegal rhino horn from South Africa. To reduce rhino horn consumption and therefore demand, Wilderness Foundation Africa is working with school-going Vietnamese youngsters to create a generation of ambassadors who will grow up to be in a position to influence their peers, parents and families to reduce and ultimately stop the demand for rhino horn. 5 Sep 2018 Read more >>

First Choice winter custard campaign launches
Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. 10 Jul 2018 Read more >>

Lemaitre launches new brand positioning
Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market's consideration set. 3 Jul 2018 Read more >>

Sovereign Foods partners with Boomtown
Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Range for a B2C campaign, Boomtown is delighted to announce it is working with Sovereign Foods. 19 Jun 2018 Read more >>

Mandela Bay Development Agency appoints Boomtown for marketing services and media buying brief
Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying. 12 Apr 2018 Read more >>

The Herald to launch revamped HeraldLIVE with Boomtown-created engagement campaign
South Africa's oldest newspaper, The Herald, is jumping into the digital world with both feet and running a launch campaign with the help of Boomtown, to drive awareness of its new HeraldLIVE online platform. 6 Apr 2018 Read more >>

Agency growth allows investment in fresh talent
Six new hires across creative and account management, sees Boomtown adding to its talent fueling the agency's growth, capacity and creative output. 23 Feb 2018 Read more >>

Sarah Baartman District Municipality appoints Boomtown for tourism brief
Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality's tourism marketing strategy over 32 months. 13 Dec 2017 Read more >>

Bronx Woman spring/summer 2017 campaign launches
Building on its autumn/winter campaign for Bronx Woman, Boomtown's creative for the popular footwear brand's spring/summer collection has gone live. 9 Nov 2017 Read more >>

Twizza partners with Boomtown
Boomtown has begun work on a number of projects for Queenstown-based Twizza, a beverage manufacturer specialising in high-quality carbonated soft drinks for the South African market. 2 Nov 2017 Read more >>

Boomtown promotes Gerard Addison to Art Director
Beginning in 2013 as an intern as part of the Boomtown Bayeza programme, Gerard Addison has quickly proven his creative prowess as he has risen up the agency ranks, and today has been appointed as Art Director. 19 Oct 2017 Read more >>

First Choice: Walking the Daisies 2017 headline sponsor
As part of the First Choice, It's All Good campaign to encourage people to #move4goodness, First Choice has been named the headline sponsor for Walking the Daisies 2017. 29 Sep 2017 Read more >>

Bayeza: Turning interns into future leaders
Young black talent taken under the Boomtown creative wing 21 Sep 2017 Read more >>

Internal hires see creatives realise their possibility
Boomtown is pleased to announce the promotion of Nick de Beer to Creative Group Head, and Lara-Anne Derbyshire moves from Creative Group Head to Strategist. 14 Sep 2017 Read more >>

Share of pocket: brand adaption for the mass market
During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench in the dirt street outside his establishment. We chatted about his customers, and the one thing he mentioned that stood out to me was this: “They live in their pockets. Every single one of them, every day. What they have in their pockets is what they have that day. No more.” 8 Sep 2017 Read more >>

LexisNexis uncovers its value proposition with Boomtown
Boomtown has been briefed by LexisNexis South Africa, to develop a unified brand value proposition and to develop a strategic plan to take it to market. 30 Mar 2017 Read more >>

#funfilledvelvet campaign to hit stores this Easter
Boomtown's 2017 campaign for First Choice's popular dairy dessert product, Velvet, is set to hit stores from 10 April and will run through to 4 June. 24 Mar 2017 Read more >>

VUT commissions Boomtown to carry out brand audit
Vaal University of Technology (VUT), an institution that aspires to take the lead in innovative knowledge and quality technology education, has appointed Boomtown to carry out a brand audit and create a strategy for the brand. 8 Mar 2017 Read more >>

RushSports appoints Boomtown to develop and grow its brand
Boomtown is pleased to announce that leading bicycle distributor RushSports has appointed the agency to handle its company branding, and the marketing for its brands it represents in South Africa. 2 Mar 2017 Read more >>

Global law firm, Hogan Lovells appoints Boomtown
Following a formal pitch process, branding agency Boomtown has been appointed to develop and execute an integrated profile raising campaign for Hogan Lovells in Africa. 17 Feb 2017 Read more >>

Ross Ventress named Boomtown Creative Director
Ross Ventress has been named Creative Director of Boomtown, and will lead and oversee the creative output of the agency. 25 Jan 2017 Read more >>

Boomtown: Making Today Matter with University of Pretoria
Approached to create and implement an integrated marketing campaign strategy for the University of Pretoria (UP), Boomtown was to take its new corporate positioning, "Make Today Matter", to market and showcase the university as a leading research institution. 25 Jan 2017 Read more >>

First Choice summer custard campaign launches
As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes. 12 Jan 2017 Read more >>

Boomtown takes SA's first and only certified organic frozen lemon juice to market
SOGA (Sundays Organic Growers Association) Organic® appointed Boomtown to design the packaging for South Africa's first and only certified organic frozen lemon juice, and it's just landed in select supermarket freezers. 15 Dec 2016 Read more >>

Boomtown appointed to launch the Jeffreys Bay Craft Brewery brand
New craft brewery Jeffreys Bay Craft Brewery (JBay CB) has appointed Boomtown to develop its brand as it looks to enter the market in the first quarter of 2017. 30 Nov 2016 Read more >>

Moo-ve over there's a new big cheese in town
With a soft launch in April this year in First Choice shops and KIOSK stores, Woodlands Dairy's new white cheese spread is now being rolled out nationwide. 3 Nov 2016 Read more >>

Boomtown creates and rolls out website for international logistics firm
Global logistics and transportation company Tigers, specialising in supply chain enterprise solutions, approached Boomtown to create a website in line with global standards, and to increase lead generation. 20 Oct 2016 Read more >>

Short and sharp social media campaign sees the Elvin brand soar
Easter 2016 saw Elvin launch its in-store "Share the Moment" campaign to drive trial and sales. 15 Sep 2016 Read more >>

Pour Your Heart Out: Woodland Dairy's campaign to share its goodness
The First Choice Custard 'Pour Your Heart Out' initiative is one way Woodlands Dairy showcases its brand ethos, and how important it views giving back to communities. 25 Aug 2016 Read more >>

Castle Milk Stout Chocolate Infused whets the appetite of SA and exceeds expectations
Beginning as a limited edition, Castle Milk Stout's Chocolate Infused was so well received by consumers, that it was nationally rolled out in July 2015 and since then has almost doubled its sales volume target. 22 Jul 2016 Read more >>

Boomtown with the Wilderness Foundation launches Demand Reduction campaign in Vietnam
Rhino horn consumption in Vietnam has surged and grown to be the world's largest recipient of both legal and illegal rhino horn from South Africa. 30 Jun 2016 Read more >>

Boomtown sets the wheels in motion for the Qhubeka 5000
Looking for a partner to bring its newest fundraising event to life, Qhubeka approached Boomtown to spread the word and get people involved in the inaugural Qhubeka 5000. 2 Jun 2016 Read more >>

Bayeza: closing the talent gap
Young black talent taken under the Boomtown creative wing 23 Feb 2016 Read more >>

Boomtown MD named on the judging panel for the Cinemark Young Lions Competition
Andrew MacKenzie, Boomtown's MD, is set to join seven other phenomenal judges to decide which South African creatives from the brand communications industry will be heading to Cannes for a once-in-a-lifetime experience at the Cannes International Festival of Creativity during this year's Cannes Young Lions Competition. 17 Feb 2016 Read more >>

Design Indaba 2016 to hit Port Elizabeth
The world-renowned Design Indaba Conference, famous for its showcase of innovative and talented out-of-the-box thinkers and designers, will be streamed live from Cape Town to Port Elizabeth between February 17th and 19th. It is brought to the city by Boomtown and its partners: Algoa FM, Axxess, Nelson Mandela Bay Development Agency and Times Media. 4 Feb 2016 Read more >>

Marion Marais
Travel is the most shared experience on social media and with close to 13 million active Facebook users in South Africa, there is great potential for destination marketers to promote sustainability projects through storytelling online. 28 Sep 2015 Read more >>

Colours of You SA: Show us your true colours
An initiative of Gerard Addison, Colours of You SA seeks to promote both artistic talent and all things South African, by bringing people together through art and design. 14 Sep 2015 Read more >>

PE creative director named in South African 2015 Cinemark Young Lions jury line-up
Part of the international festival celebrating creativity, Cannes Lions, Young Lions challenges young creative talent to film and edit a 60-second advert in 48 hours. The local leg of the competition, Cinemark's Young Lions is calling for entries. 21 Apr 2015 Read more >>

Imagineer Lara-Anne makes Top 40 Under 40
The Nelson Mandela Bay Business Chamber annually celebrates the Top 40 Under 40, young business leaders and achievers who have made their mark on commerce in the Bay. One of Boomtown's most talented designers, Lara-Anne Derbyshire has been awarded this accolade in the prestigious list for 2015. 20 Mar 2015 Read more >>

Boomtown hires production manager to bring ideas to life
Tanya Phillipson has joined Boomtown as its production manager and is tasked with making challenging creative concepts a reality. 5 Mar 2015 Read more >>

PE creative director named for international Lions Health jury line-up
The international festival celebrating creativity in healthcare, Lions Health, has announced its jury members, of which Boomtown Creative Director Andrew MacKenzie features and is the sole representative from Africa. 17 Feb 2015 Read more >>

Additions to Boomtown Board of Directors announced
Celebrating its 21st anniversary in the creative industry, the board of directors of leading creative agency, Boomtown, announced two additions to the leadership team. Kenny Holloway, Client Service Director and Shaun Martin, Finance Director assume their new roles effective immediately. 5 Feb 2015 Read more >>

Silver Loerie comes to roost at Boomtown
Takes home converted award for its logo 5 and 10 logo design 25 Sep 2014 Read more >>

Things we've learnt from 20 years of business
SMEs are the key drivers of growth for South Africa, and all start-ups begin from humble beginnings - but what is the key to success? 28 Aug 2014 Read more >>

The power of direct mail
It is fair to say that direct mail is a discipline with a bad reputation. Thanks to the 90s and its sweepstakes junk mail and windscreen flyer drops, coupled with the digital age's spam email and m-spam, many marketers overlook the tool before considering the benefits. 22 Aug 2014 Read more >>

Gutsy ad agency climbs the ranks by changing the rules
Boomtown is raking in the awards - and getting noticed by its peers - despite eschewing the limelight 6 Aug 2014 Read more >>

Silver Cannes Lion Health award for SA's Boomtown
One of two agencies to take home a win from the first Lion Health awards in Cannes 23 Jun 2014 Read more >>

Hannah's Arms in Boomtown's hands
Abortion is legal in South Africa, and for many desperate young women who do not know that other options exist, this remains the only answer. Sometimes, when the babies are born new mothers without proper support simply cannot cope. 5 Jun 2014 Read more >>

FMCG marketing in the emerging marketplace
As the growth of emerging markets gives millions of consumers new spending power, brands are encountering a marketing environment as complex as that in developed countries. Product choices and communication channels are exploding, so the potential of digital platforms and consumer empowerment is on the rise. 23 May 2014 Read more >>

The future of marketing according to Neil Hart
Multi-industry creativity 22 May 2014

Best radio ad of the month
All campaigns should solve business challenges and deliver results, but the cherry on the top is to have the creative and execution recognised by peers as a shining example. And that's just what Boomtown did with its latest national radio campaign for Shatterprufe. 20 May 2014 Read more >>

Creativity: what is it and what's its value
Creativity is used a lot: in leadership, problem solving and the arts. But what is it and what value does it add to business? 24 Apr 2014 Read more >>

PE's creatives to experience the best of Design Indaba
The Design Indaba simulcast for Port Elizabeth's creatives will be brought to the city by Boomtown for a second time. The conference will be simulcast to a venue at the Little Ford Theatre in Central Port Elizabeth from Wednesday, 26 February, to Friday, 28 February 2014. 5 Feb 2014 Read more >>

Booming week at Boomtown
Gold EPICA and four Assegais, plus MACE recognition for NMMU 28 Nov 2013 Read more >>

Super Goal (Super Maize Meal) expands with Boomtown
Highly refined maize meal is the cornerstone of the South African food industry and also the food staple for many. There is a multitude of brands available - and to stand out from competition is vital for brands, as well as having a good price point. 21 Oct 2013 Read more >>

Boomtown boosts its senior team
National branding agency, Boomtown, welcomes Buuya Simonde, as a senior strategist in its JHB office. 7 Oct 2013 Read more >>

Loeries come to roost at Boomtown
Flying direct from Cape Town, two bronze Loeries will soon be roosting at Boomtown as it scooped two prestigious birds at the 34th Annual Loerie Awards for its work with Africa Health Placements and Art for Change. 1 Oct 2013 Read more >>

Bringing back childhood strategies into adult advertising and marketing
As a shopper (or parent) you may have experienced a tantrum being thrown by a child who insists on getting something that they have seen ... or ... you were that child throwing the tantrum. The events of that tantrum may have panned out as follows: the child, decisive in his or her thinking, went into a shop (accompanied by a purchaser) and earnestly wanted "something" which caught their eye and wanted it there and then. They more-than-likely pointed at the object which they instinctively knew they wanted and persisted, with their whole being, to persuade the purchaser to buy the "something" for them, even if it meant "throwing their toys out of the... trolley." The result... the child wins. 26 Sep 2013 Read more >>

Boomtown boosts its senior management team
In its vision to expand, Boomtown Strategic Brand Agency has added more weight to its senior team in the form of Jane Stevenson as business development director. 20 Sep 2013 Read more >>

More talent joins the Boomtown Jozi agency
On the back of recent above and below-the-line account wins, Nthuseng Goodwin, Oko Ngcukana, Pamela Brimiah, Rebecca Malibe and Xolani Hlitana, join the Boomtown Johannesburg agency team. 9 Sep 2013 Read more >>

Boomtown Strategic Brand Agency received the PMR Africa Diamond Arrow Award, the highest honour, with an excellent score of 4.34 out of a possible 5.00 in the Advertising category. 25 Jul 2013 Read more >>

Welcome to the Boomtown, June's new starters
Boomtown welcomes Akhona and Mkhuseli to the client service team. The duo has just completed a successful one-year internship at Coega, and both take up the role of account executive. They will ensure the smooth running of client accounts and the delivery of Boomtown work, supporting a team of account managers. 5 Jun 2013 Read more >>

Africa Health Placements: global accolades
Innovative marketing sees a rush of med students to Africa's shores 15 May 2013 Read more >>

Boomtown makes States-side awards shortlist
Boomtown Strategy Brand Agency secured shortlist place for the 2013 CLIO awards in New York last night. Its direct mail campaign for Africa Health Placements, is placed next to work for some of the world's largest brands, and competing with some of the biggest names in the industry. 17 Apr 2013 Read more >>

The winning team from l to r: Gary, Andrew, Nick and Jedd 8 Apr 2013 Read more >>

Boomtown expands its force
Boomtown has recently expanded its workforce with three talented individuals who will form part of the agency's dynamic team. With its recent account wins it became the ideal opportunity to expand and grow the team. 21 Feb 2013 Read more >>

New hire beefs up Boomtown's 'brand stewards' department
Uyanda Manana has joined the Boomtown national agency network as its business unit director. 5 Dec 2012 Read more >>

Boomtown takes home an Assegai
For the second time in the same week, Boomtown wins a prestigious award 20 Nov 2012 Read more >>

Boomtown wins silver in the CLIO Healthcare awards
Boomtown Strategy Brand Agency secured a silver at the 2012 CLIO Healthcare awards in New York for its direct mail campaign for Africa Health Placements, an organisation that places doctors from the US and Europe in public service roles across Africa. 15 Nov 2012 Read more >>

Boomtown and Cecil Nurse launch tongue in cheek radio campaign
Following the success of the Cecil Nurse Business Furniture brand positioning campaign which launched in March 2012, Boomtown Strategic Brand Agency developed phase two, which is creating conversation through a radio campaign that began in September 2012. The campaign ran on stations in Gauteng and the Western Cape, and continues on stations nationally in October. 2 Nov 2012 Read more >>

Boomtown up-skill in tourism management
Boomtown Strategic Brand Agency has built its portfolio of tourism clients over the past few years becoming specialists in both, destination branding and marketing as well as tourism promotion. With tourism continuing to grow as a priority sector in South Africa, Boomtown has focused its efforts to become more knowledgeable and leading regarding current tourism trends as well as the various elements that play a role within the industry. 20 Sep 2012 Read more >>

Boomtown's Mandela Day success
In the spirit of celebrating Nelson Mandela's 94th Birthday and dedicating this day to his life's work with charity organizations, and the 67 years that he spent fighting for humanity, Boomtown Strategic Brand Agency has uplifted the surrounding community, donated to those in need, and helped animals on this special Mandela Day. 18 Jul 2012 Read more >>

Boomtown's award winning success
In light of the recent international Circle of Excellence award win and being a Cannes finalist, Boomtown Strategic Brand Agency has once again proven to be a fierce competitor in the industry by winning a Diamond PMR Africa (Professional Management Review) award at the Eastern Cape Province leaders and achievers awards breakfast. This award secured the 1st overall spot for excellence in advertising, becoming the 7th consecutive year for Boomtown winning a PMR award. 13 Jul 2012 Read more >>

Boomtown international award winner
Boomtown Strategic Brand Agency together with their client the Nelson Mandela Metropolitan University (NMMU) have earned themselves an international award for the best use of social media thanks to the NMMU Flash Mob which became an overnight YouTube viral sensation. 21 Jun 2012 Read more >>

Boomtown Cannes Lions finalist
Boomtown Strategic Brand Agency has been shortlisted for the prestigious Cannes Lions Award, for a Direct Lion in the Business Products and Services category for their Always On campaign implemented for global power generation service provider, Aggreko. The Always On campaign, which used a creative direct marketing piece in the form of a mechanism that turns itself on when switched off, formed an integral part of this campaign bringing to life the notion of you power being 'Always On' with Aggreko. 18 Jun 2012 Read more >>

Boomtown scoops top award at Assegais
Boomtown Strategic Brand Agency walked away with three gold awards and the overall Inkosi award, the most prestigious award, at the Assegai Integrated Marketing Awards held last year November. Boomtown entered two ground breaking campaigns; the Nelson Mandela Metropolitan University flash mob, used as part of the undergraduate campaign for the university, and the Always On direct marketing campaign by, international leader in power rental solutions generation, Aggreko, which won the Inkosi award for the best entry overall. 21 Nov 2011 Read more >>